Business Analytics majors leverage data to create more efficient business processes and more accurate performance reporting—helping businesses compete globally. If you have a penchant for mathematics, statistics, modeling or information systems, you should consider a major or minor in Business Analytics.
Academies to consider: Strategic Finance, Consumer Marketing, Business Marketing or Supply Chain
- Major requirements: Select 15 credit hours total, including your “outside” courses. All four required courses must be completed.
- Major electives: Select one of three tracks, then choose three courses from the electives for that track.
- Outside courses: Select any three additional courses. Choose any courses totaling 4.5 credit hours from outside courses, or from the other two tracks other than the track you have chosen.
- Minor requirements: A total of at least six credit hours are required. Three of the four required courses must be completed.
- Minor electives: You may choose the remaining required course, or any one of the outside courses listed below.
Courses | Marketing Track | Finance Track |
Supply Chain Track | Minor | Outside Courses |
BUS-K 507 Introduction to Spreadsheet Modeling | Required | ||||
BUS-S 523 Enterprise Data Management | Required | ||||
BUS-K 513 Predictive Analytics/Data Mining | Required | ||||
BUS-G 572 Predictive Analytics for Business Strategy I | Required | ||||
BUS-M 503 Applied Marketing Research | Selected | ||||
BUS-M 528 Dynamic Modeling of Customer Data | Selected | Selected | Selected | ||
BUS-M 549 Marketing Intelligence Management | Selected | ||||
BUS-M 574 Pricing Management | Selected | ||||
BUS-F 508 Real Options in Capital Budgeting | Selected | ||||
BUS-F 520 Assett Valuation and Strategy | Selected | ||||
BUS-F 525 Corporate Financial Risk Management | Selected | ||||
BUS-F 526 Derivative Securities | Selected | ||||
BUS-F 540 The Firm in Capital Markets | Selected | ||||
BUS-F 541 Spreadsheet Models in Finance | Selected | Selected | Selected | ||
BUS-F 579 Financial Data Analytics | Selected | ||||
BUS-P 506 Logistics and Distribution | Selected | ||||
BUS-P 550 Business Process Design | Selected | ||||
BUS-P 561 Supply Chain Management | Selected | ||||
BUS-A 545 Introduction to Financial Statements Analysis and Valuation | Selected | Selected | |||
BUS-A 546 Advanced Financial Statements Analysis & Valuation | Selected | Selected | |||
BUS-A 564 Detecting Earnings Management | Selected | Selected | |||
BUS-G 570 Thinking Strategically: Game Theory and Business Strategy | Selected | Selected | |||
BUS-G 579 Predictive Analytics for Business Strategy II | Selected | Selected | |||
BUS-K 515 Application Development with Visual Basics (VBA) | Selected | Selected | |||
BUS-K 529 Data Analysis and Visualization | Selected | Selected | |||
BUS-K579 Experimental Course: Business Applications of Machine Learning | Selected | Selected | |||
BUS-K579 Experimental Course: Data Visualization | Selected | Selected |