BUS-S552 Artificial Intelligence in Business
- 7 weeks
- 1.5 credits
Developing business applications for the area of Artificial Intelligence (AI) involves rethinking the current way of doing business in the context of understanding where the new frontiers of digital value may lie. To uncover new business capabilities, we will focus on AI and its applications on both digital processes and digital products. The course starts by examining the rise of AI and explaining different types of AI techniques and their applications for business. That is followed with a discussion about the increased capacity of machines to “sense” the world from speech to visual recognition and how that can be used to facilitate interactions with organizational stakeholders. We then use this context to discuss digital processes through Intelligent Process Automation (IPA). The course will examine not only what IPA is, but also take a closer look on how bots can integrate with human employees in the workforce of the future. We follow these topics with a discussion on ethical, legal, and societal consequences of adopting AI. We conclude the course with an idea showcase in which students will have an opportunity to present concepts of new products and services enabled by AI that they developed using Design Thinking approaches.