Nearly three-quarters of chief marketing officers believe their jobs aren't designed to let them have the greatest impact on their companies, accounting for why they have the highest rate of turnover among all roles in the C-suite.
A survey conducted by Neil A. Morgan, professor and PetSmart Distinguished Chair of Marketing at Kelley, found that more than 40 percent of chief marketing officers have been in their roles two years or less, and 57 percent three years or less — a significantly shorter tenure than any other C-level executive. His findings appeared in the Harvard Business Review.
