News & Events

Kelley research: Unclear CEO expectations often lead chief marketing officers toward a revolving door

Nearly three-quarters of chief marketing officers believe their jobs aren't designed to let them have the greatest impact on their companies, accounting for why they have the highest rate of turnover among all roles in the C-suite.

A survey conducted by Neil A. Morgan, professor and PetSmart Distinguished Chair of Marketing at Kelley, found that more than 40 percent of chief marketing officers have been in their roles two years or less, and 57 percent three years or less — a significantly shorter tenure than any other C-level executive. His findings appeared in the Harvard Business Review.

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More Kelley News

IU Bloomington ranks high in U.S. News list of 'Best Global Universities'

The campus ranked 24th worldwide in the economics and business category, and 39th in the world for arts and humanities.

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Kelley expert: Expect more gift cards for holidays due to supply chain issues

Supply chain issues will make gift cards likely alternatives for presents, according to John Talbott in the IU Kelley School of Business.

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Newer consumer product industry CEOs more likely to issue recalls than veteran leaders

Kelley School researchers said this may be because the blame can fall to the former CEO.

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Dreaming of being an investment shark? Better figure out if you're a night owl or morning person

A new study found the time of day -- and whether you're a morning or evening person -- can influence investment decisions.

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'Tuition myopia' may negatively impact students' financial future, study finds

Kelley School study finds that students may overestimate short-term costs of tuition and underestimate long-term financial returns.

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Labor shortages expected to continue in 2022, Kelley economic forecast predicts

Economists expect the U.S. economy will remain resilient amid COVID-19 challenges, but labor shortages will continue to be a major concern.

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