News & Events

Kelley research: Unclear CEO expectations often lead chief marketing officers toward a revolving door

Nearly three-quarters of chief marketing officers believe their jobs aren't designed to let them have the greatest impact on their companies, accounting for why they have the highest rate of turnover among all roles in the C-suite.

A survey conducted by Neil A. Morgan, professor and PetSmart Distinguished Chair of Marketing at Kelley, found that more than 40 percent of chief marketing officers have been in their roles two years or less, and 57 percent three years or less — a significantly shorter tenure than any other C-level executive. His findings appeared in the Harvard Business Review.

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More Kelley News

IU Bloomington climbs US News rankings; IUPUI ranks high in innovation, service learning

Bloomington is 26th among public national universities; IUPUI ties for 21st for service learning; and the Kelley School is eighth overall.

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Professor pursues patent for origami-inspired face mask design

Design professor Jiangmei Wu's DIY origami face mask, now called "Oricool," is on exhibit in Bloomington and will soon be in New York.

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From IU to Amazon: Alumni startup, founded as student, grows into pilot partnership with tech giant

A startup established five years ago by a student at IU has been a named a pilot partner with Amazon Sidewalk.

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NSF grant will help IU train next generation of AI, cybersecurity professionals

The $242,863 award supplements a $2.25M grant last year that established IU as part of the CyberCorps: Scholarship for Service program.

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Kelley Full-Time MBA Program welcomes 55th class of Consortium fellows

The Kelley School will welcome 18 MBA students who are members of its 55th class of Consortium for Graduate Study in Management fellows.

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Kelley course offers real-world experience working with brand managers at top companies

Students in a Brand Management Practicum course have the opportunity to work with brand managers at top consumer packaged goods companies.

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