News & Events

Kelley research: Unclear CEO expectations often lead chief marketing officers toward a revolving door

Nearly three-quarters of chief marketing officers believe their jobs aren't designed to let them have the greatest impact on their companies, accounting for why they have the highest rate of turnover among all roles in the C-suite.

A survey conducted by Neil A. Morgan, professor and PetSmart Distinguished Chair of Marketing at Kelley, found that more than 40 percent of chief marketing officers have been in their roles two years or less, and 57 percent three years or less — a significantly shorter tenure than any other C-level executive. His findings appeared in the Harvard Business Review.

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More Kelley News

Health savings accounts often overlooked as a financial strategy for building personal wealth

Kelley School of Business research shows that health savings accounts can be the first key for young people to accumulate wealth.

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O'Neill School remains near top of U.S. News graduate school rankings

Graduate programs in public and environmental affairs, business, education, and medicine are ranked highly by U.S. News and World Report.

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$1.7M in grants supports IU Kelley School of Business, Jacobs School of Music

The grants to Indiana University are among the inaugural awards from the Conrad Prebys Foundation.

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IU Kelley School of Business partners with American Association for Physician Leadership

The partnership will provide IU Physician MBA students with deeper access to business acumen that drives effective change in health care.

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Federal investment in small businesses could revive economy after the pandemic

Research shows that channeling grants and loans into startups instead of larger companies is a better investment for federal agencies.

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Custom for campus: Kelley student designs clothing for Tracks store in Bloomington

From researching and designing to stocking the shelves, Emily Regnery has her creative hand in the whole retail process.

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