Recommended Academies: Business Marketing, Consumer Marketing, Consulting, Entrepreneurial Innovation or Supply Chain

  • Major requirements: Select 15 credit hours total, including your electives and “outside” courses from the marketing major electives list below. 
  • Major electives: Select at least six courses.
  • Outside courses: You must have three credit hours outside the marketing major. The following general graduation requirement courses do not qualify as outside courses: A548, L507, X504, X505, X507, X515, X516, and X517.
  • Minor requirements/electives: Select at least four courses. You may select from required or elective course options.
  • Add a certificate: Interested in becoming a product manager? Expand your expertise with the optional Product Management Certificate.

STEM-designated Major

This major is STEM-designated by the US government, reflecting the curriculum’s focus on analytics, technology, and data-driven decision making. Learn more about this certification and what it means for US and international students.

Explore Kelley's STEM MBA