Consumer Marketing

Do you ever wonder why consumers behave the way they do? Are you fascinated by the decisions that consumer products and services companies and retailers make about new product innovation, packaging, advertising, social media and more? If so, the Consumer Marketing Academy is for you! You’ll visit and network with a wide range of companies and learn key frameworks that will set you up for success in internship interviews. Then, working with our corporate partners—companies like P&G, Conagra, Nestlé, Target and GE Haier—you’ll tackle real-world problems and present your solutions to key decision makers. By the time you begin your internship, you’ll be prepared to add value from day one.

Academy Director and Career Coach

Clinical Professor of Marketing Jonlee Andrews is a Nestlé Faculty Fellow and director of the Center for Brand Leadership. She has been honored with multiple MBA teaching excellence awards.

Suzanne Fodor is a proud Indiana University alumna. Prior to joining the Kelley Graduate Career Services team, she spent 20 years in Chicago working within media, client relations, higher education, and the theater and film industries. She has provided team-building and communications consulting to corporate and nonprofit companies such as Altria, Gap, Inc., and The Brain Arts Center of Chicago and enjoys bringing these skills into her coaching.