BUS-G 572 Predictive Analytics for Business Strategy I
- 7 weeks
- 1.5 credits
- Prerequisite(s): MBA Core
The purpose of this course is to teach students how data analysis can inform strategy, within a framework centered on logical reasoning and practical communication. In doing so, we will develop the analytical tools and hands-on experience with data and economic models to optimally utilize information in decision-making. The focus of the material will be on a subdivision of predictive analytics, called active prediction, which is most appropriate when evaluating business strategies. In addition, students will develop communication skills, particularly with regard to quantitative outputs, and basic statistical software skills.