The co-major in Digital and Social Media Business Applications provides a blend of conceptual and analytical approaches that will engage students in critical thinking as well as data-driven decision making on this important topic.
Three required courses are included.
- Digital Marketing (M432) is a broad overview course to provide the conceptual background and tools underlying topics such as search engine optimization, search engine marketing, online advertising, web analytics, email marketing, and social media.
- Customer Relationship Management and Digital Analytics (M428) provides students with hands-on skills in using different data sources to make business decisions for customer acquisition, targeting, and relationship management.
- Web and Social Media Analytics (S326) introduces tools for leveraging network resources and uses large data sets for social network analysis, sentiment analysis, and web analytics.
The two electives provide exposure to the legal, privacy, and ethical issues with respect to data gathered in the digital and social media environment.
The Undergraduate Program provides complete information about undergraduate degree requirements, including comprehensive information about the curriculum.