Corporate Board Interlocks and New Product Introductions

Can boards have a top-down influence on innovation? 

Research by Girish Mallapragada, Assistant Professor

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We are experiencing revolutionary changes in how businesses learn about, interact with, and serve their customers, and the Kelley School's marketing faculty are leading the way in developing new frameworks and methods that leverage these innovations.

Lopo L Rego, Chairperson of the Marketing Department, Professor of Marketing, Fettig/Whirlpool Faculty Fellow

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