The Department of Marketing hosts a number of visiting speakers and seminars throughout the year. Each spring we host the Albert Haring Symposium for Doctoral Research in Marketing.
Past Seminar Topics
October 25, 2019
Matt McGranaghan, “Watching People Watch TV”
October 15, 2019
Aaron Barnes, University of Illinois, “Deny the Voice Inside: Accessible Preferences Can Impair Choice and Reduce Word of Mouth in Interdependent Contexts”
October 8, 2019
Kelley Gullo, Duke University, “Is Choosing My Dog’s Treats Making Me Fat? The Effects of Choices Made for Others on Subsequent Choices for the Self”
October 4, 2019
Jennifer D’Angelo, University of Southern California, “Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices”
September 17, 2019
Shreyans Goenka, Cornell University, “The Malleable Morality of Conspicuous Consumption”
April 5, 2019
Krista Li, Indiana University, “Behavior-Based Quality Discrimination”
March 22, 2019
Emily Garbinsky, University of Notre Dame, “Put the Cookies in the Jar: Anticipating Food Consumption Decreases Enjoyment of Experiences in the Present”
March 19, 2019
Amit Bhattacharjee, Erasmus Research Institute of Management, “Moral Intuitions toward Market Exchange”
March 18, 2019
Alixandra Barasch, New York University, “When Signaling Status Backfires: How Signals of Self-Interest Undermine Cooperation”
March 8, 2019
Nicole Coleman, University of Pittsburgh, “Cheating Your Self: Diagnostic Self-Deceptive Cheating for Intrinsic Rewards”
November 30, 2018
Frank Kardes, University of Cincinnati, “Omission Neglect”
November 2, 2018
Artem Timoshenko, MIT, “Identifying Customer Needs from User-Generated Content”
October 19, 2018
Xian Gu, University of Maryland, “The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase”
October 15, 2018
Rom Schrift, University of Pennsylvania, “On my Own: The Aversion to Being Observed During the Preference-Construction Stage”
October 12, 2018
Larisa Ertekin, Texas A&M University, “What Brand Do I Use for My New Product? The Impact of New Product Branding Decisions on Firm Value”
October 5, 2018
Michael O'Donnell, UC Berkeley, “Preference Reversals in Willingness to Pay and Choice”
September 28, 2018
Rachel Gershon, Washington University in St. Louis, “The Reputational Benefits and Material Burdens of Prosocial Referral Incentives“
September 14, 2018
Dionne Nickerson, Georgia Tech, “When Doing Good, What Good to Do? Examining Whether and Why Firms Benefit from their CSR Initiatives“
September 7, 2018
Jonathan Zhang, University of Washington, “Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach“
April 23, 2018
Song Lin, HKUST Business School, “Informational Complementarity“
April 20, 2018
Rob Smith, The Ohio State University, “The Effects of Brand Homogeneity on Product Experiences“
March 30, 2018
Qiuping Yu, KSB Institute for Business Analytics, “The Reference Effect of Delay Announcements: A Field Experiment“
March 23, 2018
Emily Rosenzweig, Tulane University, “Same Wrong, Different Restitution? Heightened Sensitivity to Inequitable Treatment in the Context of Apology“
March 6, 2018
Hristina Nikolova, Boston College, “Stranger Danger: When and Why Consumer Dyads Behave Less Ethically than Individuals“
February 9, 2018
Peng Liu, Kelley School of Business, “Social Structure, Status Seeking and Consumption in Video-Game Community“
January 26, 2018
Tae Woo Kim, Kelley School of Business, “The Impact of Artificial Agent on Consumer Decision Making“
October 10, 2017
Thomas Zhang, London Business School, “Highways to the City: Transportation Infrastructure and Rural Demand for Education in Emerging Markets“
October 6, 2017
Adam Greenberg, UCLA, “Consumer Debt and Happiness“
October 3, 2017
Jeff Parker, Georgia State University, “Multi-stage Decision Processes: The Impact of Attribute-order on How Consumers Mentally Represent Their Choices“
September 29, 2017
Brianna Choi, Georgia State University, “Is this New Product Idea a Hit or Miss: The Role of Screenplays”
September 26, 2017
Danny Zane, Ohio State University, “Metacognitive Inferences from Distraction”
September 22, 2017
Jared Watson, University of Maryland, “Swayed by the Numbers: The Consequences of Displaying Product Review Attributes”
September 19, 2017
Amir Fazli, University of Washington, “The Effects of Autoscaling in Cloud Computing”
September 15, 2017
Koray Cosguner, Georgia State University, “Profiting from the Asymmetric Dominance Effect: The Case of Online Diamond Pricing”
September 12, 2017
Tong Guo, University of Michigan, “The Effect of Information Disclosure on Industry Payments to Physicians”
September 8, 2017
Vivek Astvansh, Western University, “The Role of Customer-Focused Recall Campaigns and Channel Quality in Product Recall Effectiveness”
April 25, 2017
Scott Neslin, Dartmouth, “The Impact of Buying “Fit Products” in Multichannel Settings on Customer Development and Value”
April 14, 2017
Hal Hershfield, UCLA, "When Does the Present End and the Future Begin?"
March 9, 2017
Amit Kumar, The University of Chicago, "The Aptly Buried "I" in Experience: Experiential Purchases Foster Social Connection"
March 3, 2017
Jenny Olson, The University of Kansas, "Managing Debt and Managing Each Other: The Interpersonal Dynamics of Shared Financial Decisions"
February 10, 2017
Raphael Thomadsen, Washington University in St. Louis, "A Salesforce-Driven Model of Consumer Choice"
January 30, 2017
Alok Saboo, Georgia State University, "The Short- and Long-term Impact of Customer Concentration on Firm Performance"
January 27, 2017
Hua Chen, University of Georgia, "Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment"
January 20, 2017
Shyam Gopinath, The University of Utah, "Preaching to the Choir: The Chasms Between Top Ranked Reviewers, Mainstream Opinion, and Product Sales"
January 17, 2017
Vamsi Kanuri, University of Miami, "Optimizing a Menu of Multi-format Subscription Plans for Ad-Supported Media Platforms"
December 2, 2016
Peter N. Golder, Darthmouth College, "Will You Still Try Me, Will You Still Buy Me, When I'm 64?"
November 4, 2016
Shuba Srinivasan, Boston University,"How Do Direct Response Advertising and Branding Advertising Impact Firm Performance and Valuation?"
October 14, 2016
Tarun Kushwaha, University of North Carolina, "Is Any News Good News? The Role of Donor Identification on Charitable Giving"
October 7, 2016
Morgan Ward, Southern Methodist University, "Suffering in Silence: Close Customers’ Reluctance to Complain Undermines Loyalty"
September 23, 2016
Anthony Dukes, University of Southern California, "Prominent Attributes under Limited Attention"
August 26, 2016
Tiffany Barnett White, University of Illinois, "Seeing Brands Through “Me” Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations"
May 6, 2016
Hyejin Lee, Indiana University, "Power Distance Belief and Choice Deferral"
May 3, 2016
Yoonju Han, Indiana University, "The Dynamics of Shopper Engagement and Purchase Conversion at Retail Checkout"
April 26, 2016
Claas Christian Germelmann, Universität Bayreuth, "Understanding the Mechanisms Behind Consumers’ Appreciation of Editorial Support: The Case for in vivo Research Designs"
April 22, 2016
Dominique M. Hanssens, UCLA, "Performance Growth and Opportunistic Marketing Spending"
April 8, 2016
Tae Woo Kim, Indiana University, "Activation of Ideal Self Makes Successful Contagious"
April 1, 2016
Vanessa M. Patrick, University of Houston, "The Power of the Pen: Handwritten Fonts Invite Consumer Engagement"
March 25, 2016
Liye Ma, University of Maryland, "'Only the Interested Learn' - A Model of Proactive Learning of Product Reviews"
March 22, 2016
Claire Heeryung Kim, Indiana University, "The Effects of Political Ideology on Consumer Creativity"
March 11, 2016
Abhi Bhattacharya, Indiana University, "Re-evaluating the Effects of Market Share on Performance"
March 4, 2016
Michael J. Barone, University of Louisville, "The 'Power' of Advertising: Comparative Advertising as a Platform for Power Regulation"
February 12, 2016
Elanor F. Williams, University of California, San Diego, "Go Ahead, Give Them the Blender! Giver and Recipient Preferences for Hedonic and Utilitarian Gifts
November 9, 2015
Uzma Khan, Stanford University, "The Effect of Self-Control on the Construction of Risk Perceptions"
October 30, 2015
Uma Karmarkar, Harvard University, "Asymmetric effects of favorable and unfavorable information on decision-making under ambiguity"
October 23, 2015
Nik Nikolov, University of Georgia, “Myopic Marketing Management: Is it the Agent or the Principal?”
October 16, 2015
Dinesh Puranam, Cornell University, "The Impact of Market Disruption on Consumer Experience: When Uber Comes to Town"
October 9, 2015
Beth Fossen, Emory University, "Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity"
October 5, 2015
Sokiente W. Dagogo-Jack, University of Washington, "Selves Past and Present: Self-Improvement as an Anchor for Brand Improvement Judgments"
September 28, 2015
Caleb Warren, Texas A&M University, "Is Concealing Emotional Expression Cool?"
September 25, 2015
Jing (Alice) Wang, The University of Iowa, forthcoming
September 21, 2015
Nooshin Warren, Texas A&M University, "How Investors React to New Product Releases Announced Concurrently with Other Corporate News"
September 18, 2015
Seoungwoo Lee, University of Maryland, "Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps"
September 11, 2015
Krista Jiaoyang Li, Texas A&M University, "Same or Different? A Product Design Question"
April 24, 2015
Derek Rucker, Northwestern University, "Power and Consumer Behavior: How Power Shapes Who and What Consumers Value"
April 13, 2015
Anastasiya Pocheptsova, University of Maryland, "Happy Consumers & Difficult Choices"
April 10, 2015
Leigh McAllister, University of Texas at Austin, “Advertising Effectiveness: The Moderating Effect of Firm Strategy”
April 3, 2015
Sundar Bharadwaj, University of Georgia,"Myopic Marketing and Innovation Management by Firms: Is it Due to the Agent, the Principal, or Both and is it Always Bad?"
March 6, 2015
Jaehwan Kim, Korea University, "A Direct Utility Model for Economies of Scope and Access"
February 6, 2015
Sam Hui, University of Houston, "Understanding Gamer Retention in Online Causal Games Using Aggregate DAU and MAU Data: A Bayesian Data Augmentation Approach"
January 30, 2015
Lisa Bolton, Penn State, "Cultural Differences in Asymmetric Price Adjustment"
October 21, 2014
Tae Woo Kim, Indiana University, "Protect or Hide You Thoughts: The Meanings Associated With Action Matters"
October 17, 2014
Qing Liu, University of Wisconsin, "Sequential Sampling Enhanced Composite Likelihood Approach to Estimation of Social Intercorrelations in Large-Scale Networks"
October 8, 2014
Lura Forcum, Indiana University, "You Can't Make Me, but You Should Try: Benefits of Controlling Behavior by Brands"
October 6, 2014
Xiao Liu, Carnegie Mellon University, "Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data"
October 3, 2014
Mitchell Olsen, Indiana University, "A Tale of Two Marketing Assets: Brands and the New Products That Built Them"
September 29, 2014
Monika Lisjak, Erasmus University, "Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation"
September 26, 2014
Jenny Olson, University of Michigan, "A Penny Saved is a Partner Earned: The Romantic Appeal of Savers"
September 19, 2014
Michelle Andrews, Temple University, "Crowdedness and Mobile Targeting Effectiveness"
September 12, 2014
Niket Jindal, The University of Texas at Austin, "The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk"
May 19, 2014
Nikolaos Panagopoulos, The University of Alabama, "A Multi-study Investigation of the Drivers and Performance Outcomes Associated with Solution Selling Processes"
May 6, 2014
Yoonju Han, "A Hidden Markov Model of Consumers Information States for In-store Display"
April 25, 2014
Remi Trudel, "The Effect of Product Size and Form Distortion on Consumer Recycling Behavior"
April 11, 2014
Girish Mallapragada, "Consumers of a Transaction Flock Together: Hybrid Segmentation Based on Transaction Heterogeneity"
February 28, 2014
Anne Krendl, "Does Aging Increase Stereotyping"
November 1, 2013
Taly Reich, "When Contradictions Foster Persuasion: An Attributional Perspective"
October 25, 2013
Eva Buechel, "More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts"
October 11, 2013
Alice Li, "Attribution Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment"
September 27, 2013
Tatiana Dyachenko, "Models of Sequential Evaluation in Best-Worst Choice Tasks"
September 20, 2013
Felipe Thomaz, "What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk in Highly Embedded Networks"
April 26, 2013
Rebecca Slotegraaf, "Using Social Media to Build Innovation Capabilities"
April 12, 2013
Margaret (Meg) Campbell, "A Positive Movement Bias in Goal Monitoring: When One Step Forward Seems Larger Than One Step Back"
April 5, 2013
Cem Bahadir, "Acquiring Portfolios of Brands, Customers, and Technology: When Do They Pay-off?"
March 29, 2013
Hai Che, "Consumer Learning and Evolution of Consumer Brand Preferences"
February 22, 2013
Lopo Rego, "Drivers of Manufacturer Brand Performance: An Integrated Framework"
February 8, 2013
Heeryung, Kim, "Does 'Touch' Matter? The Impact of Sensory Cues on Consumer Creativity"
January 25, 2013
Mitch Olsen, “How Launching Green New Products Can Influence Brand Equity”
November 16, 2012
Sandeep Chandukala, "Maximizing the Short and Long Term Effects of In-store Sampling"
November 9, 2012
Prasad Naik, "Optimal Periodic Advertising"
October 26, 2012
Kelly Herd, "Integrating Consumers Into the New Product Design Process: Perspective Taking or Empathy?"
October 19, 2012
Mike Norton, "Money and Happiness, Giving and Getting"
October 12, 2012
Girish Mallapragada, "How Power Distance Affects Consumer Creativity: The Countervailing Forces of Risk Aversion and Holistic Thinking"
September 28, 2012
Kevin Cooney, "Market Based Assets and Brands as Growth Platforms"
September 21, 2012
DaHee Han, "When Emotions Shape Construal Level: The Case of Guilt and Shame"
September 14, 2012
Hongju Liu, "Demand Uncertainty, Dynamic Learning and Exit in Competitive Markets"
September 7, 2012
Hui Feng, "Marketing Department Power and Firm Performance"