Schedule of Events

The 2020 Haring Symposium, hosted by Indiana University’s Kelley School of Business, was held on April 17th and 18th, 2020, and used an online format for the first time in its history in order to accommodate travel restrictions due to coronavirus. The “Cyber Symposium” provided an opportunity for doctoral students to present their latest research, receive detailed, constructive feedback from their peers, and network with students and faculty from other leading universities.

Friday, April 17, 2020

Time (EDT)	Event/Session	Zoom Webinar
1:00 p.m.–1:10 p.m.	Opening Remarks Raymond R. Burke Chairperson and Professor of Marketing E.W. Kelley Chair; Director, Customer Interface Lab Kelley School of Business, Indiana University	Room 1
1:10 p.m.–1:20 p.m.	Haring Symposium Introduction Ashok K. Lalwani Co-chair, Haring Symposium Associate Professor of Marketing Kelley School of Business, Indiana University	Room 1
1:20 p.m.–1:50 p.m.	Haring Legacy Distinguished Speaker Geeta Menon Abraham Krasnoff Professor of Global Business, Professor of Marketing Dean Emeritus, NYU Stern Undergraduate College New York University, Stern School of Business	Room 1
2:00 p.m.–2:40 p.m.	Cheap Talk: Extracting Rhetorical Markers from Product Descriptions to Identify Counterfeit Products Presenter: Arun Sreekumar University of Illinois at Urbana-Champaign Discussant: Carissa Harris University of Nebraska-Lincoln	Room 2
2:00 p.m.–2:40 p.m.	When The Data Are Out: Measuring Behavioral Changes Following a Data Breach Presenter: Dana Turjeman University of Michigan Discussant: Jiyeon Hong University of Wisconsin-Madison	Room 3
2:45 p.m.–3:25 p.m.	Frame Healthy Foods as Filling to Increase Healthy Choices Among Consumers Experiencing Poverty Presenter: Broderick Turner Northwestern University Discussant: Jie Shen University of Illinois at Urbana-Champaign	Room 2
2:45 p.m.–3:25 p.m.	The Blessing of Bounded Rationality in Distribution Channels Presenter: Lei Zhuang Univeristy of Minnesota Discussant: Travis Walkowiak Michigan State University	Room 3
3:25 p.m.–3:40 p.m.	Conversation Break 1 Preparing for your AMA interviews and campus visits
3:45 p.m.–4:25 p.m.	Facilitating Business-to-Business through Informal Salesperson Networks Presenter: Franziska Schmid Penn State University Discussant: Der-Wei Huang Indiana University	Room 2
3:45 p.m.–4:25 p.m.	Understanding Consumer Attention on Mobile Devices Presenter: Natalia Efremova University of Oxford Discussant: Samuel Hirshman University of Chicago	Room 3
4:30 p.m.–5:10 p.m.	You Didn't Take My Advice? Examining Consumption Consequences of Unfulfilled Recommendations Presenter: Matthew Hall Univeristy of Nebraska-Lincoln Discussant: Pooja Somasundaram Indiana University	Room 2
4:30 p.m.–5:10 p.m.	Starved for Choice? The Effect of Assortment Expansion on Customer Acquisition and Retention Presenter: Olivia Natan University of Chicago Discussant: Zijing Zhang Ohio State University	Room 3
5:15 p.m.–5:45 p.m.	Keynote Speaker J. Jeffrey Inman Associate Dean for Research and Faculty, Albert Wesley Frey Professor of Marketing, Professor of Business Administration University of Pittsburgh, Katz Graduate School of Business	Room 1
5:45 p.m.–6:00 p.m.	Conversation Break 2 Publishing in the top journals

Saturday, April 18, 2020

Time (EDT)	Event/Session	Zoom Webinar
9:00 a.m.–9:10 a.m.	Day 2 Introduction & "Meet Bloomington" Luciano Lapa Filho and Pooja Somasundaram Marketing PhD Candidates and Haring Doctoral Student Coordinators	Room 1
9:15 a.m.–9:55 a.m.	Capturing and Keeping the Customer Experience: The Effect of Photos on Remembered Enjoyment Presenter: Nari Yoon Indiana University Discussant: Sunme Lee University of Iowa	Room 2
9:15 a.m.–9:55 a.m.	Causal Inference with Reinforcement Learning: A Novel Observational Approach Presenter: Srinivas Tunuguntla University of Wisconsin-Madison Discussant: Steve Shaw University of Michigan	Room 3
10:00 a.m.–10:40 a.m.	The Role of Senior Executives and Organizational Culture in the Management of Conflict Between Marketing and Sales Presenter: Victor Chernetsky Michigan State University Discussant: Haiyue (Felix) Xu Penn State University	Room 2
10:00 a.m.–10:40 a.m.	A Choice Model for Multiple Goal Pursuit Presenter: Taegyu Hur Ohio State University Discussant: Chutian Wang Univeristy of Maryland	Room 3
10:40 a.m.–10:55 a.m.	Conversation Break 3 Keeping your research moving forward in times of crisis
11:00 a.m.–11:40 a.m.	The Role of Incentivized Reviews: A Dynamic Perspective Presenter: Xindi (Cindy) Zhao University of Maryland Discussant: Samuel Goldberg Northwestern University	Room 2
11:00 a.m.–11:40 a.m.	Modeling Compensatory and Non-Compensatory Biases: Assessing the Calibration of Movie Award Prediction Markets Presenter: Vahid Karimi Motahhar University of Iowa Discussant: Yuanchen Su University of Minnesota	Room 3
11:45 a.m.–12:15 p.m.	Haring-Sheth Distinguished Scholar Andrew Stephen Associate Dean of Research, L’Oréal Professor of Marketing, Director of the Oxford Future of Marketing Initiative University of Oxford, Saïd Business School	Room 1
12:15 p.m.–12:45 p.m.	Haring-Sheth Distinguished Scholar Juanjuan Zhang John D.C. Little Professor of Marketing Massachusetts Institute of Technology, Sloan School of Management	Room 1
12:45 p.m.–1:00 p.m.	Awards & Closing Remarks Shibo Li Co-chair, Haring Symposium John R. Gibbs Professor of Marketing Kelley School of Business, Indiana University	Room 1