2021 Schedule of Events

The 2021 Haring Symposium, hosted by Indiana University’s Kelley School of Business, was held on April 16th and 17th, 2021 using an online format for the only the second time in its 52 year history in order to accommodate travel restrictions due to the pandemic. The 2022 Haring Symposium will be held in person on April 8th and 9th, 2022 and the schedule is forthcoming.

Friday, April 16, 2021

Time (EDT)	Event/Session	Zoom Webinar
1:00 p.m.–1:10 p.m.	Opening Remarks Raymond R. Burke Chairperson and Professor of Marketing E.W. Kelley Chair; Director, Customer Interface Lab Kelley School of Business, Indiana University	Room 1
1:10 p.m.–1:20 p.m.	Haring Symposium Introduction Rom Schrift Co-chair, Haring Symposium Associate Professor of Marketing Kelley School of Business, Indiana University	Room 1
1:20 p.m.–1:50 p.m.	Haring Legacy Distinguished Speaker Don Lehmann George E. Warren Professor of Business Columbia University, Columbia Business School	Room 1
2:00 p.m.–2:40 p.m.	From Satisfaction of Consumers to Satisfaction with Consumers: Reverse Rating in Digital Two-Sided Markets Presenter: Jie (Doreen) Shen University of Illinois at Urbana-Champaign Discussant: Shiyun Chen University of Iowa	Room 2
2:00 p.m.–2:40 p.m.	The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments Presenter: Akshina Bannerjee University of Chicago Discussant: Benjamin (Ben) Beck Penn State University	Room 3
2:45 p.m.–3:25 p.m.	Blending In or Popping Out? How Photo Types Affect Consumer Engagement Presenter: Der-Wei Huang Indiana University Discussant: Byung Cheol Lee Columbia University	Room 2
2:45 p.m.–3:25 p.m.	A Recipe For Creative Recipes: An Ingredient Embedding Approach Presenter: Sibel Sozuer Columbia University Discussant: Jung Youn Lee Northwestern University	Room 3
3:25 p.m.–3:55 p.m.	Conversation Break 1 Preparing for your AMA interviews and campus visits
3:55 p.m.–4:35 p.m.	Gambling and Relationships: Differences in risk preferences in the Social and Financial Domains Presenter: Sunme Lee University of Iowa Discussant: Nathan Zhi Huang University of Wisconsin-Madison	Room 2
3:55 p.m.–4:35 p.m.	Endogenous Consumption and Metered Paywalls Presenter: Chutian Wang University of Maryland Discussant: Gwen Ahn University of Michigan	Room 3
4:40 p.m.–5:20 p.m.	Categorization Effects and the Perceived Environmental Friendliness of Product Packaging Presenter: Tim Doering University of Michigan Discussant: Sahoon Kim University of Illinois at Urbana-Champaign	Room 2
4:40 p.m.–5:20 p.m.	Extending Insights on Loyalty Program Effectiveness: The Role of Program Membership in Service Failure and Recovery Presenter: Travis Walkowiak Michigan State University Discussant: Ravi Agarwal University of Nebraska-Lincoln	Room 3
5:20 p.m.–5:55 p.m.	Keynote Speaker Christine Moorman T. Austin Finch, Sr. Professor of Business Administration Editor-in-Chief, Journal of Marketing Duke University, The Fuqua School of Business	Room 1
5:55 p.m.–6:25 p.m.	Conversation Break 2 Publishing in the Top Journals and Generating New Research Ideas

Saturday, April 17, 2021

Time (EDT)	Event/Session	Zoom Webinar
9:00 a.m.–9:10 a.m.	Day 2 Introduction & "Meet Bloomington" Kyu Ree Kim and Sohum Mehrotra Marketing PhD Candidates and Haring Doctoral Student Coordinators	Room 1
9:15 a.m.–9:55 a.m.	The Role of Corporeal (vs. Craniofacial) Infantile Attributes in Perceived Cuteness of Products Presenter: Carolyn Wells Keller Northwestern University Discussant: Qihui Chen University of Maryland	Room 2
9:15 a.m.–9:55 a.m.	Social Listening with Competition Presenter: Yuachen Su University of Minnesota Discussant: Xinyao Kong University of Chicago	Room 3
10:00 a.m.–10:40 a.m.	Consumer Aversion Toward Company Waste: An Environmental Harm-Based Moral Perspective Presenter: Haiyue (Felix) Xu Penn State University Discussant: Junha Kim Ohio State University	Room 2
10:00 a.m.–10:40 a.m.	Alliance Portfolio Distance and its Influence on IPO Performance Presenter: Shilpa Somraj University of Nebraska-Lincoln Discussant: Udit Sharma Michigan State University	Room 3
10:40 a.m.–11:10 a.m.	Conversation Break 3 Keeping Your Research Moving Forward in Times of Crisis
11:10 a.m.–11:55 a.m.	Unsubstantiated Product Claims: Implications for Consumer Choice and Welfare Presenter: Kaiyang Wu University of Wisconsin-Madison Discussant: Qi Xie University of Minnesota	Room 2
11:10 a.m.–11:55 a.m.	When Brands Know Too Much: Consumers React More Harshly to Negative Brand Experiences after Brands Collect Sensitive Personal Information Presenter: Jianna Jin Ohio State University Discussant: Luciano Lapa Filho Indiana University	Room 3
11:55 a.m.–12:25 p.m.	Haring-Sheth Distinguished Scholar Dina Mayzlin Professor of Marketing Associate Dean for the PhD Program University of Southern California, Marshall School of Business	Room 1
12:25 p.m.–12:55 p.m.	Haring-Sheth Distinguished Scholar Page Moreau John R. Nevin Chair in Marketing Faculty Director of the Center for Brand and Product Management University of Wisconsin, Wisconsin School of Business	Room 1
12:55 p.m.–1:05 p.m.	Awards & Closing Remarks Shibo Li Co-chair, Haring Symposium John R. Gibbs Professor of Marketing Kelley School of Business, Indiana University	Room 1