Keynote Speaker
Bernd Schmitt
Professor of International Business
Faculty Director, Center on Global Brand Leadership
Columbia University, Columbia Business School
Bernd Schmitt
Professor of International Business
Faculty Director, Center on Global Brand Leadership
Columbia University, Columbia Business School
Joann Peck
Associate Dean of Teaching Innovation and Assessment
Irwin Maier Professor of Business
University of Wisconsin-Madison, Wisconsin School of Business
Tulin Erdem
Leonard N. Stern Professor of Business
Professor of Marketing
Chair, Marketing Department
New York University, Leonard N. Stern School of Business
Vanitha Swaminathan
Thomas Marshall Professor of Marketing
Director, Katz Center for Branding
University of Pittsburgh, Joseph M. Katz Graduate School of Business and College of Business Administration