Degree Requirements

The coursework for a PhD in marketing consists of a series of five required seminars in marketing, three courses in research methodology and statistics, and a minimum of three courses in a minor/supporting field of the student's choice. The minor/supporting field must be approved by both the marketing department and the minor/supporting field department. Each PhD student is also required to take a teaching development seminar.

Marketing Seminars

• M650 Research Methods in Marketing
• M651 Behavior in Markets
• M652 Marketing Models
• M653 Managerial Research in Marketing
• M798 Special Topics in Marketing

Research Methods and Statistics

The selection of relevant coursework to be decided in consultation with the Marketing PhD Coordinator. Possible courses include:

• X610 Statistics for Research I
• X611 Statistics for Research II
• One other relevant methods or statistics class, such as G651, G652, or Z798, but other courses may be selected.

Minor

• At least three courses from a supporting field (psychology, economics, sociology, etc.)

Teaching

As a requisite of the doctoral program, marketing doctoral students will also have to develop teaching proficiency, by enrolling in the following course:

• X630 Teaching Development Seminar