Required Courses

Marketing Seminars

  • M650 Research Methods in Marketing
  • M651 Behavior in Markets
  • M652 Marketing Models
  • M653 Managerial Research in Marketing
  • M798 Special Topics in Marketing

Research Methods and Statistics

The selection of relevant coursework to be decided in consultation with the Marketing PhD Coordinator. Possible courses include:


  • At least three courses from a supporting field (psychology, economics, sociology, etc.)


As a requisite of the doctoral program, marketing doctoral students will also have to develop teaching proficiency, by enrolling in the following course:

  • X630 Teaching Development Seminar


 For more information contact Director of the Marketing Doctoral Program Girish Mallapragada at