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  5. PhD
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  • Marketing
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  • Why Join IU Marketing Doctoral Program
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Degree Requirements

The coursework for a PhD in marketing consists of a series of five required seminars in marketing, three courses in research methodology and statistics, and a minimum of three courses in a minor/supporting field of the student's choice. The minor/supporting field must be approved by both the marketing department and the minor/supporting field department. Each PhD student is also required to take a teaching development seminar.

Required Courses

Marketing Seminars

  • M650 Research Methods in Marketing
  • M651 Behavior in Markets
  • M652 Marketing Models
  • M653 Managerial Research in Marketing
  • M798 Special Topics in Marketing

Research Methods and Statistics

The selection of relevant coursework to be decided in consultation with the Marketing PhD Coordinator. Possible courses include:

  • X610 Statistics for Research I
  • X611 Statistics for Research II
  • One other relevant methods or statistics class, such as G651, G652, or Z798, but other courses may be selected.

Minor

  • At least three courses from a supporting field (psychology, economics, sociology, etc.)

Teaching

As a requisite of the doctoral program, marketing doctoral students will also have to develop teaching proficiency, by enrolling in the following course:

  • X630 Teaching Development Seminar

Questions?

For more information contact Director of the Marketing Doctoral Program Krista Li at kjli@iu.edu.

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