The coursework for a PhD in marketing consists of a series of five required seminars in marketing, three courses in research methodology and statistics, and a minimum of three courses in a minor/supporting field of the student's choice. The minor/supporting field must be approved by both the marketing department and the minor/supporting field department. Each PhD student is also required to take a teaching development seminar.
Research Methods and Statistics
The selection of relevant coursework to be decided in consultation with the Marketing PhD Coordinator. Possible courses include:
- At least three courses from a supporting field (psychology, economics, sociology, etc.)
As a requisite of the doctoral program, marketing doctoral students will also have to develop teaching proficiency, by enrolling in the following course:
- X630 Teaching Development Seminar