Research

Each year, our faculty members publish their innovative research in the most prestigious journals in the world, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. You can read our faculty’s latest research findings on the Recent Publications page.

In addition, our faculty members sit on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Marketing Science, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Interactive Marketing, Journal of Product Innovation Management, Journal of International Business Studies, and other leading publications.

Our faculty members take advantage of the Kelley School’s unique resources in conducting their research. We’re the only marketing department in the country that has a lab store within a national retailer. Our Customer Interface Virtual Laboratory  enables us to track shopper behavior and test consumers’ reactions to new product and packaging concepts in a virtual environment. And Behavioral Technology Lab, we run experiments involving thousands of subjects each year.

Our three research centers—the Center for Brand Leadership, Center for Education and Research in Retailing, and Center for Global Sales Leadership—are testaments to the Kelley School’s expertise in these areas. In our centers, faculty and corporate partners work together to expand industry-specific knowledge and train students for successful careers.

• Students become better prepared for their careers by participating in activities such as seminars, case studies, competitions, and networking opportunities that complement and expand on their classroom learning.
• Faculty receive support for their research, enabling them to pursue their interests and publish thought leadership pieces that address industry concerns. Our centers also contribute to curriculum development and create instructional tools.
• Corporate partners gain valuable insight from faculty research and thought leadership, increase their presence on campus, and gain access to talented Kelley students who are potential employees.

Center for Brand Leadership

Taking advantage of Kelley’s reputation and expertise in brand management, the CBL develops programs and materials to train students as leaders in brand management, maintains relationships with alumni and corporate friends, and supports faculty research. The CBL sponsors the Consumer Marketing Academy and IU’s Brand Leadership Conference.

The Center for Education and Research in Retailing

As a source of talented professionals and innovative ideas in retailing, the CERR prepares students for challenging entry-level corporate positions, develops teaching materials, supports research projects, and provides insight into challenges and opportunities in the retailing industry. It also offers access to resources such as database marketing software and our virtual reality shopping environments.

Center for Global Sales Leadership

To educate the future sales consulting workforce, the CGSL infuses the Kelley curriculum with real-world practices, generates discussion about contemporary issues in sales consulting, and engages professionals in networking and learning activities. The CGSL also sponsors the Global Sales Workshop.