Become a marketing leader.
The Kelley Full-Time MBA program is well known for developing leaders in marketing. Our thousands of marketing alumni occupy positions from entry to executive in almost all of Fortune’s World’s Most Admired Companies. The three primary areas that students focus on are brand management in a consumer package goods, services, or durable goods company, product and marketing manager in a B2B company, and Market Analyst in a consumer package goods, industrial or consulting organization. Each of these areas is supported by MBA Academies devoted to prepare students to enter this industry. The coursework is geared toward developing a broad based foundation in marketing as well as an in-depth exposure to challenges within each area.
The curriculum consists of a foundation course in the first year MBA Core, followed by two required courses, and a selection from a wide range of electives. Some electives cut across all three areas while others are designed to provide a more specialized experience addressing issues within a particular area.