• Skip to Content
  • Skip to Main Navigation
  • Skip to Search

Kelley School of Business Indiana University
  • Programs
    • Undergraduate
    • Full-Time MBA
    • Kelley Direct Online MBA
    • Online Master’s Degrees
    • +Kelley
    • 3/2 MBA
    • MS in Accounting with Data and Analytics
    • MS in Finance
    • MS in Healthcare Management
    • MS in Information Systems
    • PhD
    • Executive Degree Programs
    • Executive Education
    • Indianapolis Programs
    • International Programs
  • Faculty & Research
    • Research & Publications
    • Faculty Directory
    • Departments & Majors
    • Centers & Institutes
    • Courses
  • Recruiters & Corporate Relations
    • Graduate Career Services
    • Undergraduate Career Services
    • Indianapolis Career Services
    • Alumni Career Resources
    • Corporate & Foundation Relations
    • Indianapolis Corporate & Foundation Relations
  • Diversity
    • Undergraduate Initiatives
    • Graduate Initiatives
    • Indianapolis Initiatives
    • Alumni Legacies
  • Alumni
    • Who We Are
    • Get Involved
    • Career & Professional Development
    • Awards
    • Events
    • Contact Us
  • About Us
    • Dean's Welcome
    • Administration
    • Kelley Women
    • School Profile
    • History
    • Visit Bloomington
    • Visit Indianapolis
    • Contact
    • Directory
    • Social Media Directory
    • Rankings
  • More
    • Centers & Institutes
    • Directory
    • News & Events
    • Give
    • Kelley Store
Marketing
  • Undergraduate
    • Marketing
    • Professional Sales
    • Digital and Social Media Business Applications
    • How to Apply
    • Courses
    • Financial Assistance
    • Careers
    • Clubs & Organizations
  • Graduate
    • Full-Time MBA
    • How to Apply
    • Courses
    • Financial Assistance
    • Careers
  • PhD
    • Marketing
    • Courses
    • Why Join IU Marketing Doctoral Program
    • Current Students
    • Alumni
  • Faculty
  • Research
    • Recent Publications
    • Labs
  • Blog
  • Events
    • Haring Symposium
    • AMA–Sheth Foundation Doctoral Consortium
  • Give Now

Undergraduate

Marketing is one of the most popular areas of study for Kelley undergraduates. Our curriculum prepares students for success with the nation’s best employers.
  1. Home
  2. Faculty & Research
  3. Departments & Majors
  4. Marketing
  5. Undergraduate
  • Marketing
  • Professional Sales
  • Digital and Social Media Business Applications
  • How to Apply
  • Courses
  • Financial Assistance
  • Careers
  • Clubs & Organizations

The following is a partial list of companies hiring our majors for careers in professional sales, corporate retailing, marketing research/intelligence, advertising, and brand management. Two workshops in Global Sales and Corporate Retailing provide students with an intensive immersive experience in these areas.

Some employers of Kelley undergraduate marketing majors include: 

  • 3M
  • 84.51°
  • Altria
  • American Greetings
  • Anheuser-Busch
  • Cummins
  • Deloitte Consulting
  • Dick’s Sporting Goods
  • Eli Lilly
  • Kimberly-Clark
  • Kohl’s Department Stores
  • Kraft Foods
  • Macy’s
  • Newell Rubbermaid
  • Nielsen Company
  • Procter & Gamble
  • Target
  • Whirlpool Corporation

Majors within Marketing

Marketing

The marketing major provides the foundation that you need for various marketing careers such as corporate retail management, marketing research, advertising, and brand management. The curriculum provides a rich assortment of courses that exposes you to cutting-edge marketing concepts, ideas, and practices while systematically developing your practical skills to help succeed in the workplace.

Professional Sales

The professional sales major provides the necessary knowledge and skills which students need to begin their professional careers as sales representatives. Professional sales representatives provide products and services to other businesses. These corporate representatives create value for their business customers by fulfilling needs and helping solve customer problems. In order to accomplish this, the sales representatives develop strong relationships with their customers that are built on trust, cooperation, commitment, and information. These representatives may sell consumer goods and services, industrial products, business goods and services, and healthcare products and services. For more information about opportunities in professional sales, visit the Marketing Undergraduate Careers page and the Center for Global Sales Leadership.

Co-Majors within Marketing

Digital and Social Media Business Applications

Special Opportunities

Some opportunities are built into our classes. In Creativity and Communication, for example, you can create a marketing campaign for an actual client. Outside of class, you can intern for a Fortune 500 company, join one of our student organizations, compete in a national sales competition, study consumer behavior in our Customer Interface Virtual Laboratory, or compete in case competitions.

My Kelley degree has provided me with the ability to learn and adapt to changing business landscapes. The creative and strategic components of my marketing courses have especially encouraged me to confidently tackle ambiguity and unfamiliar data.

Sahana Rajanahally, BS'15, Business Analyst, Deloitte Consulting

Social media

  • Facebook for the Kelley School of Business
  • Instagram for the Kelley School of Business
  • Linkedin for the Kelley School of Business
  • Blog for the Kelley School of Business
  • Youtube for the Kelley School of Business
  • Accessibility
  • Privacy Notice
  • Copyright © 2023 The Trustees of Indiana University