Courses
The Department of Marketing provides courses that support students across IU.
View courses
#3
Marketing
U.S. News & World Report
Best Undergraduate Business Programs 2025
Majors, co-majors, and minors
Major
Marketing
The study of marketing concerns itself with all activities related to creating, communicating, and delivering value to consumers and customers. Taught by world-class faculty members who are dedicated teachers and expert researchers, our curriculum is both innovative and practical, teaching you important marketing concepts and developing your analytical, creativity, and problem-solving skills.
Explore marketing majorMajor
Marketing and Professional Sales
A major in marketing and professional sales merges creativity, strategic thinking, and relationship-building. Marketing establishes the understanding of consumer behavior, market trends, data-driven marketing strategies, and brand story creation while Professional Sales explores creative selling, relationship building, and the art of negation. This major provides a holistic business perspective, problem solving agility, and career versatility.
Explore this majorCo-major
Professional Sales
Professional sales is the most common career entry point for marketing graduates. Sales is a top-ranked career for many other disciplines outside marketing. Marketing at Kelley has always had a strong presence in professional sales. The curriculum provides a blend of skills- and project-based courses to prepare students for their career aspirations.
Explore professional sales co-majorCo-Major
Digital and Social Media Business Applications
Providing a blend of conceptual and analytical approaches that will engage students in critical thinking and data-driven decision-making on this important topic.
Explore digital and social media co-majorMinor
Marketing
A minor in marketing is open to IUB undergraduates pursuing majors outside of the Kelley School of Business.
Explore marketing minor
“I always knew that I wanted to work in the marketing department for a global company, and Kelley has opened the door for me to find my dream job.”
Erica KeelerBS'15, Marketing Development Trainee, Anheuser-Busch
Workshops
Workshops provide students with an intensive immersive experience in these areas.
Careers
Prepare for career paths that call on your analytical skills and creativity and are critical to business success.
Professional sales representatives provide products and services to other businesses. These corporate representatives create value for their business customers by fulfilling needs and helping solve customer problems. To accomplish this, the sales representatives develop strong relationships with their customers that are built on trust, cooperation, commitment, and information.
This career path offers a wide variety of entry-level corporate positions working in consumer goods, industrial products, business products, services, and health care products.
This career path offers three main entry-level corporate positions:
- Assistant buyers help determine which products to order and in what quantities, making decisions based on customers’ wants, new product trends, and profitability. You’ll also help manage advertising and pricing.
- Planners analyze data and regional differences to determine how much of each product should be sent to each store, ensuring customer demand is met.
- Product developers help create brand-new products, from the raw materials to the finished goods, based on customer research, market trends, and profit goals.
If you are analytically inclined and interested in all facets of marketing, consider a career as a marketing research analyst. You’ll collect, analyze, interpret, and present data for managerial decisions. In a consulting role, you’ll help managers and clients with new product launches, including pricing decisions, measuring advertising effectiveness, sales forecasting, and other brand related opportunities.
Consumers are empowered by immediate access to information, pricing, manufacturer practices, and an ever-broadening array of media choices, making advertising more important than ever. If you are a curious, creative problem solver, top marketers will rely on you for strategic ideas to reach target consumers with messages and media that match their motivations to pick one brand over another.
Being a brand manager is like running your own business. You are involved with making decisions regarding all aspects of the brand including product features, pricing, advertising and promotions, and channels. You also interact with internal and external partners with respect to new products, market research, and advertising. Because you have bottom-line responsibility for the brand’s performance, this option is for students who can combine financial acumen with creativity, communication, and people skills.