The mission of the Consumer Marketing Workshop is to introduce students to careers and opportunities in consumer insights, brand management, and marketing communications.
The workshop will include:
- An overview of industries and key consumer marketing concepts.
- Panels, speakers, and networking with leading companies in consumer marketing
- Site visits to corporate headquarters in Columbus, Cincinnati, Chicago, or other locations.
- Live cases and other hands-on projects with corporate partners
- Internship and fulltime recruiting skills training for consumer marketing jobs
- Potential internship opportunities