Students in marketing learn how to determine which products and services are most desired by consumers and how to effectively communicate the benefits of those products and services. The curriculum includes course work on product design and quality, pricing, advertising, distribution channels, and personal selling.
Marketing major salaries
Marketing salary statistics, Class of 2023
| Position | Average | Range | Median signing bonus |
|---|---|---|---|
| Sales** | $59,817 | $40,000–$85,000 | $5,000 |
| Consulting | $84,930 | $66,000–$112,000 | $6,000 |
| Retail | $62,192 | $55,000–$73,000 | $3,000 |
| Market Research | $62,280 | $50,000–$75,000 | $3,000 |
| Brand Management | $70,818 | $60,000–$90,000 | $5,750 |
| Digital Marketing/Social Media | $54,333 | $48,000–$60,000 | n/a |
| Overall | $66,983 | $40,000–$112,000 | $5,000 |
**For many sales positions, the compensation package includes a commission payment on sales, in addition to the base salary, that is not reflected in this number.
Marketing student profile
| Population | Class of 2024 | Class of 2025 |
|---|---|---|
| Total students | 384 | 440 |
| Male | 40% | 36% |
| Female | 60% | 64% |
| Minorities** | 10% | 10% |
| International | 5% | 6% |
As of October 1, 2023
**Underrepresented minorities: Indiana University defines underrepresented minorities as African American, Hispanic, American Indian, Pacific Islander, and those indicating “two or more races.”
Marketing employment by position, Class of 2023
Marketing employment by region, Class of 2023
Companies hiring marketing majors, Class of 2023
|
|