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  1. Home
  2. Recruiters & Corporate Relations
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  4. Statistics
  5. Salary Statistics
  6. Marketing
  • Hiring Companies
  • Salary Statistics
    • Accounting
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    • Marketing
    • Marketing and Professional Sales
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  • Class Profiles

Marketing major salaries

Students in marketing learn how to determine which products and services are most desired by consumers and how to effectively communicate the benefits of those products and services. The curriculum includes course work on product design and quality, pricing, advertising, distribution channels, and personal selling.

marketing major salaries

Marketing salary statistics, Class of 2024

PositionAverageRangeMedian signing bonus
Sales**$60,444 $40,000–$85,000$5,000
Market Research$64,750 $50,000–$80,000$3,000
Brand Management$74,360$50,000–$98,200$6,000
Consulting$87,444 $70,000–$112,000$7,250
Retail$64,909 $51,000–$95,000$5,000
Overall$66,693 $40,000–$112,000$5,000

**For many sales positions, the compensation package includes a commission payment on sales, in addition to the base salary, that is not reflected in this number.

Marketing student profile

PopulationClass of 2025Class of 2026
Total students418352
Male35%34%
Female65%66%
Minorities**12%9%
International6%7%

As of October 4, 2024

**Under-represented minorities: Indiana University defines under-represented minorities as African American, Hispanic, American Indian, Pacific Islander, and those indicating “two or more races.”

Companies hiring marketing majors, Class of 2024

  • 160over90
  • 84.51 LLC
  • Abercrombie & Fitch Co.
  • AdityaRaj Enterprises
  • adMarketplace
  • ADP, Inc.
  • Affinitiv Advertising
  • ALDI
  • Aleysian
  • Allison Transmission, Inc.
  • AlphaSights
  • American Eagle Outfitters, Inc.
  • American Express
  • Anheuser-Busch
  • Aon
  • Arrive Logistics LLC
  • AT&T, Inc.
  • Atlanta Hawks
  • Australian Gold, LLC
  • Aveeva
  • Axiom Marketing
  • Backcountry
  • Bain & Company
  • Baker Tilly US, LLP
  • Ballet West
  • Bank of New York Mellon (BNY Mellon)
  • Barclays
  • BearingPoint
  • Belden, Inc.
  • Belk
  • Berry Global, Inc.
  • Bisnow Media
  • Bissell Homecare, Inc.
  • Bluewater Media
  • BMO Financial Group
  • Bradley Company, LLC
  • Bridge Alternatives
  • Burlington Stores
  • C.H. Robinson
  • C-4 Analytics
  • CDW Corporation
  • Charles Schwab Corporation
  • Cintas Corporation
  • Circana (formerly IRI and NPD)
  • CleanSlate Technology Group
  • CNET
  • Coast Incorporated
  • Cognex Corporation
  • CoinFlip
  • Coty
  • Cripe
  • CrowdStrike
  • Cummins, Inc.
  • Cycleology, LLC
  • Defense Finance and Accounting Service (DFAS)
  • Dell Technologies
  • Deloitte
  • DePuy Synthes
  • Dimensional Fund Advisors
  • Do it Best Corp.
  • Dyson, Inc.
  • EHOB, Inc.
  • Eli Lilly and Company
  • Emerson Electric
  • Enterprise
  • Epic Systems Corporation
  • EY LLP
  • Ferrara Candy Company
  • First Bank of Berne
  • Fischer Homes Inc.
  • FOX Corporation
  • General Mills
  • General Motors
  • Goosehead Insurance
  • Grainger, Inc.
  • GRUBBRR
  • Gryphon.ai
  • HCSC Health Care Service Corporation
  • High Alpha Innovation
  • Hosley International
  • Infinity Marketing
  • Insight Global
  • International School of Orange County
  • IPG Media Brands
  • James Imaging Systems
  • JD Finish Line
  • Johnson & Johnson
  • Johnson Brothers
  • JPMorgan Chase & Co.
  • JRL Group
  • Jun Group
  • KEYENCE Corporation
  • Kimberly-Clark
  • Kohl's Corporation
  • L.E.K. Consulting
  • Lids
  • L'Oreal
  • Marriott International, Inc.
  • Mast-Jägermeister US
  • McCormick & Company
  • McKinsey & Company
  • Medline Industries
  • Merchants Bank of Indiana
  • Merlo Energy
  • Merrill Lynch
  • Michael Page
  • Microsoft Corporation
  • Molson Coors Beverage Company
  • Motion Recruitment
  • Motorola Solutions
  • National Grid
  • Naval Surface Warfare Center, Crane Division
  • NielsenIQ
  • Northern Trust Corporation
  • Northwestern Mutual
  • Northwestern University
  • Oak Point Partners
  • O'Koon Hintermeister, PLLC
  • Omnicom Media Group
  • Openlane Inc
  • Oracle Corporation
  • Ovative Group
  • Parker Hannifin
  • Patrick Industries, Inc.
  • Peloton Consulting Group
  • Pfizer
  • PHMG
  • Play It Again Sports
  • PMG Worldwide
  • Polaris, Inc.
  • Procter & Gamble
  • Protiviti, Inc.
  • PwC
  • Ralph Lauren
  • Red Ventures
  • Rippling
  • Ross Stores, Inc.
  • Salesforce, Inc.
  • Samsara
  • Spectrum Reach Advertising
  • Steelcase
  • Stripe
  • Studio June
  • Surack Enterprises
  • Suree Lab Inc.
  • Syneos Health
  • Techtronic Industries - TTI
  • The Hershey Company
  • The Morel Company
  • The Scotts Miracle-Gro Company
  • The Standard Marketing
  • The Trade Desk
  • Toyota
  • TQL (Total Quality Logistics)
  • Tractor Supply Company (TSC)
  • Triptent
  • Uber
  • Ulta Beauty, Inc.
  • Unbooze
  • Unilever
  • Uniqlo
  • United Airlines
  • Vanguard
  • Veloxity
  • Vertiv
  • Vested
  • VIP Foliage & Landscapes
  • Vita Coco
  • Voya Financial
  • Walgreens
  • Wayfair, LLC
  • Wells Enterprises
  • Whirlpool Corporation
  • Wintrust Financial Corporation
  • Workday

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