Students in marketing learn how to determine which products and services are most desired by consumers and how to effectively communicate the benefits of those products and services. The curriculum includes course work on product design and quality, pricing, advertising, distribution channels, and personal selling.
Marketing major salaries
Marketing salary statistics, Class of 2025
| Position | Average | Range | Median signing bonus |
|---|---|---|---|
| Sales** | $54,827 | $32,000–$85,000 | $6,500 |
| Consulting | $77,864 | $65,000–$95,000 | $6,250 |
| Advertising | $55,056 | $45,000–$65,000 | n/a |
| Brand/Product Management | $69,500 | $42,000–$85,000 | $7,500 |
| Digital Marketing/Social Media | $58,000 | $52,000–$65,000 | n/a |
| Market Research | $71,200 | $65,000–$95,000 | n/a |
| Retail | $63,500 | $55,000–$67,500 | $6,000 |
| Buyer/Merchandising | $64,562 | $60,000–$67,500 | $6,000 |
| Overall | $62,525 | $32,000–$100,000 | $6,000 |
**For many sales positions, the compensation package includes a commission payment on sales, in addition to the base salary, that is not reflected in this number.
Marketing student profile
| Population | Class of 2026 | Class of 2027 |
|---|---|---|
| Total students | 372 | 321 |
| Male | 35% | 22% |
| Female | 65% | 78% |
| Minorities** | 10% | 12% |
| International | 6% | 10% |
As of October 1, 2025
**Under-represented minorities: Indiana University defines under-represented minorities as African American, Hispanic, American Indian, Pacific Islander, and those indicating “two or more races.”
Companies hiring marketing majors, Class of 2025
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