Students in marketing learn how to determine which products and services are most desired by consumers and how to effectively communicate the benefits of those products and services. The curriculum includes course work on product design and quality, pricing, advertising, distribution channels, and personal selling.
Marketing Salary Statistics, Class of 2020
| Position | Average | Range | Median Signing Bonus |
|---|---|---|---|
| Sales** | $57,209 | $40,000–$77,000 | $6,500 |
| Consulting | $69,224 | $47,800–$80,000 | $7,500 |
| Retail | $56,682 | $52,000–$62,500 | $3,500 |
| Market Research | $60,182 | $47,500–$80,000 | $4,500 |
| Brand Management | $64,001 | $48,000–$72,000 | $5,800 |
| Management | $59,031 | $47,246–$80,000 | n/a |
| OVERALL | $60,447 | $35,000–$91,500 | $5,900 |
**For many sales positions, the compensation package includes a commission payment on sales, in addition to the base salary, that is not reflected in this number.
Marketing Student Profile*
| Class of 2021 | Class of 2022 | |
|---|---|---|
| Total Students | 420 | 407 |
| Male | 42% | 38% |
| Female | 58% | 62% |
| Minorities** | 12% | 14% |
| International | 10% | 11% |
* As of August 14, 2020
** Under-represented minorities: Indiana University defines under-represented minorities as African American, Hispanic, American Indian, Pacific Islander, and those indicating “two or more races”.