Students in marketing learn how to determine which products and services are most desired by consumers and how to effectively communicate the benefits of those products and services. The curriculum includes course work on product design and quality, pricing, advertising, distribution channels, and personal selling.
Marketing salary statistics, Class of 2022
| Position | Average | Range | Median signing bonus |
|---|---|---|---|
| Sales* | $60,748 | $36,920–$75,000 | $5,000 |
| Consulting | $77,850 | $43,000–$102,000 | $7,500 |
| Retail | $60,803 | $50,000–$72,000 | $8,000 |
| Brand management | $66,256 | $45,000–$80,000 | $5,000 |
| Market research | $61,600 | $51,000–$70,000 | $5,000 |
| Advertising | $53,714 | $42,500–$62,000 | n/a |
| Digital marketing and social media | $57,063 | $48,000–$70,000 | n/a |
| Buyer/merchandising | $62,200 | $54,000–$75,000 | n/a |
| Overall | $65,368 | $36,920–$112,500 | $5,000 |
*For many sales positions, the compensation package includes a commission payment on sales, in addition to the base salary, that is not reflected in this number.
Marketing student profile
| Population | Class of 2023 | Class of 2024 |
|---|---|---|
| Total students | 492 | 457 |
| Male | 40% | 40% |
| Female | 60% | 60% |
| Minorities** | 14% | 11% |
| International | 10% | 5% |
As of September 6, 2022
**Underrepresented minorities: Indiana University defines underrepresented minorities as African American, Hispanic, American Indian, Pacific Islander, and those indicating “two or more races.”