Entrepreneurship and corporate innovation major salaries

Description of the video:

Hello, I’m Dr. Don Kuratko, nickname is Dr. K, which was given to me about 28 years ago by students and so that's what I'm known as here at Indiana University. I'm here to tell you a little bit about our major in entrepreneurship and corporate innovation and why I think, from my beliefs, it's a tremendous second major to have with another skilled major that you might be involved in. First of all let me explain to you that all the consulting I do today around the country is with Fortune 500 companies with their managers to try to get them to understand how to be more entrepreneurial or innovative in the way they do their jobs. You see today in organizations they're striving to find that sustainable competitive advantage and the only way they're going to do that is to find it in the innovative spirit of their people so today you have to understand that companies are looking for certainly people that are qualified in in marketing and management and finance and all the different areas that you're studying but remember this they're looking for the distinctive factor of what's going to make them special when it comes to their organization and that is that element of innovation. So if you think about it, no matter what your field of study will be, if you can combine it with the idea of corporate innovation, you're going to be a distinctive standout in the marketplace for the different jobs you may be pursuing. So I think when you look at our major you can find something that's going to be very special for you and something that you're going to find will help you stand out when you interview the companies. Let me give you one example. One of our MBA students had a double major in marketing and the entrepreneurship and corporate innovation area when she went for the interview with 3M and they interviewed all through the Midwest different students she received the job in the marketing strategy area because they told her that while everyone else understood marketing like she did she was the only one that had the corporate innovation side and that was important to their future strategy so remember no matter what field you're looking at this idea of corporate innovation has become huge in moving organizations forward this is why we think we have a major that's ideal for you and also for those interested in the entrepreneurship very specifically we have something called our entrepreneurship lab or ELab for short. And in there we're trying to do a number of things we have a course set up before you can develop a whole business plan and present it to venture capitalists and invest bankers and private equity investors we also have set up in there a partnership with Silicon Valley because we have a Hoosier Hatchery now set up where we can help you incubate your business right here on campus and then be connected to Silicon Valley. So there's a lot involved in this and of course I'm just giving you sort of a thumbnail sketch but when you begin to look it out for some corporate innovation look at it from a number of different angles one look at it from a second major possibility which would make you distinctive second look at the deep dive we can do in entrepreneurship from the standpoint of your own ideas and your own ventures and maybe even taking those forward and finally keep this in mind if you're going to be distinctive while the Kelley School of Business is a tremendous degree to have. Keep in mind that as you move forward you want to be distinctive in the marketplace. I believe our major makes you distinctive. I wish you all the best in your studies at the Kelley School of Business and all of your major fields and then I would hope you'll see this is the second major that's going to be the most powerful for your career.