Notable Alumni
Abhi Bhattacharya
Abhi’s research focuses mainly on the marketing finance interface where he investigates the role of marketing strategies and actions on firm risks and returns. His projects involve the use of both econometric tools and machine learning methods. One of his papers has been accepted in the International Journal of Research in Marketing and his other projects are under various stages of review. While completing his doctoral dissertation, he was a finalist and received an honorable mention for the prestigious Marketing Science Institute Dissertation award.Hui (Sophia) Feng
Hui's research interests focus at the firm strategy level, with an emphasis on understanding how financial markets react to firm marketing strategies, and the performance impact of marketing sub-unit power and marketing capabilities. Her research has been published in Journal of Marketing, Journal of International Marketing, and Journal of the Academy of Marketing Science. Lura Forcum
Lura’s research focuses on the factors that lead consumers to respond to brands as if they were people and the outcomes of doing so. Her dissertation, 'Why Good Consumers Love Bad Brands: Assertive Language Makes Consumers Care for Brands,' examines how commanding language by brands (post a picture! like our Facebook page!) leads consumers to attribute a mind to the brand. Consequently consumers feel greater care and concern for the brand. This work has received dissertation awards from the Marketing Science Institute, the Academy of Marketing Science / Mary Kay, and the Society for Marketing Advances. Her work appears in the Journal of Consumer Research and Journal of Management as well as the SAGE Handbook of Memory.DaHee Han
DaHee’s research interests include emotion, coping, and construal. DaHee has investigated how discrete emotions and contextual factors (e.g., message frames) influence persuasion via the activation of specific coping, how consumer coping and construal levels enhance health goal pursuit, and how construal levels and emotions affect consumer attitudes. Her research has been published in Journal of Marketing Research and Organizational Behavior and Human Decision Processes.Yoonju Han
Yoonju’s primary research interest lies in modeling the choices of consumers and the effects of marketers’ strategic decisions. Her work focuses on leveraging the Bayesian estimation methods with unique data from mobile eye tracking or field experiment that investigate marketing issues and provide insights to substantive areas, such as in-store shopper behavior, sales promotion, and customer relationship management. One of her research project was published in the Marketing Letters and some of her work has been presented at conferences like ISMS Marketing Science Conference, Haring Symposium and U.T. Dallas FORMS Conference. She was a multiple time recipient of the Departmental Marketing Research Excellence Award and Doctoral Research Productivity Award at the Kelley school of Business, Indiana University and was selected as AMA-Sheth Foundation Doctoral Consortium Fellow in 2016.
Katie Kelting
Katie’s primary area of interest lies in the domain of consumer behavior, and her current research projects examine the following topics: processing fluency theory, consumer response to private-label branding, and the effectiveness of celebrity advertising. Her research has been published in the Journal of Consumer Psychology and has been presented at the Society for Consumer Psychology Conference.Claire Heeryung Kim
Claire’s research interests lie in the domains of consumer creativity and ideologies with a focus on political and religious ideology. Key questions in her research center on how we can foster consumer creativity and how ideologies affect consumer behavior. Her research has been published in Psychology and Marketing.Arun Lakshmanan
Arun’s research interests include consumer learning and memory, price cognition, consumer response to pricing and promotion strategies, and individual differences and their impact on cognitive processes. His papers have been published in the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing.
Lewis Lim
Lewis’ research focuses on pricing management capability and competitive marketing behavior, amongst other issues facing the marketing manager. While completing his doctoral dissertation, he was named one of the winners in the Institute for the Study of Business Markets (ISBM) Doctoral Support Award Competition. His research has appeared in the Journal of International Business Studies and Journal of International Consumer Marketing.Charles (Chuck) Lindsey
Chuck’s research focuses on how messages and brand information are processed and remembered. Specifically, he examines how message characteristics, situational cues, and chronic personality traits interact to affect persuasion and memory. His papers have been published in the Journal of Consumer Research, Journal of Experimental Psychology, Marketing Science, and Journal of Consumer Psychology.Huifang Mao
Her research has been published in the Journal of Consumer Psychology and Journal of Consumer Research. Huifang's research focuses on how consumers process different brand information and form brand evaluations in response to branding or advertising strategies. She is also interested in categorization and persuasion theories and their applications in marketing.Saurabh Mishra
Saurabh worked as a post-doctoral research fellow at the Center for Research on Technology and Innovation, Kellogg School of Management, Northwestern University. His primary research interests are in the area of marketing strategy. Specifically, his research focuses on understanding the value of marketing resources and capabilities in enabling firm innovations and competitive advantage. His research has been published (or is forthcoming) in prestigious academic journals including the Journal of Marketing and Marketing Science. He has published a teaching case study through the Harvard Business School Publishing and has received awards for his teaching.Shekhar Misra
Shekhar’s research focuses on understanding the impact of strategic marketing actions on firm performance outcomes using econometric modeling methods. His research investigates managerially relevant problems and then develops appropriate conceptual frameworks to analyze them. Most of his projects are either under review at prestigious journals or have been accepted and presented at major academic conferences such as the American Marketing Association Conference, Theory and Practice in Marketing Conference, and Marketing Science Conference.Mitchell Olsen
Mitch's research seeks to leverage the empirical models that will most appropriately investigate strategic marketing issues in three substantive areas: (1) brands, (2) innovation, and (3) "green" marketing strategies. Within these areas, Mitch is particularly interested in studying how a brand's new product introductions impact the brand itself. For instance, the first essay of his dissertation, published in the Journal of Marketing, focuses on how "green" new products impact brand attitude.Mauricio Palmiera
Mauricio’s research interests lie in the area of consumer behavior and judgment and decisions making, including topics like sequences of decisions, prospect theory, heuristics, and effects of memory on choice. His papers have been published in the Journal of Consumer Research, and Organizational Behavior and Human Decision Processes. Mauricio has presented his work at the Association for Consumer Research Conference, as well as at the Society for Consumer Psychology Conference.Morgan Poor
Morgan's research interests include sensory marketing; hedonic adaptation and satiation; emotions and self-control. Morgan has presented her work at the Association for Consumer Research Conference, as well as at the Society for Consumer Psychology Conference.Alex Rusetski
Alex’s research interest lies in marketing strategy, international marketing, and branding and brand equity effects. He is currently teaching at York University in Toronto.
Yacheng Sun
Yacheng’s research focuses on building empirical structural choice models to investigate consumer choice behavior within the subscription industry in order to draw firms’ strategic implications on pricing, product design, recommendation system and customer retention/win-back.Jessie Wang
Jessie's research focuses on cross-cultural consumer behavior, with special emphasis on the role of cultural-self construal and power distance in consumption domains.Kim Whitler
Kim’s research focuses on an upper echelons perspective on marketing, investigating how C-level roles, characteristics, and decisions impact the development of firm-level marketing capability and performance. Her research has been published in the Journal of Retailing, the Academy of Management Journal, the Marketing Science Institute Working Paper Series, the Conference Board Directors’ Notes, as well as managerial outlets such as Forbes, CMO.com, and Chief Marketer.Michael Wiles
Michael’s research interests include dynamic capabilities, resources, and brand competitive advantage; organizational learning and innovation; and marketing-finance interface. His research has been published in Journal of Marketing, Marketing Science, Journal of Retailing, and Journal of Personal Selling and Sales Management.
Xiaojing Yang
Xiaojing’s research focuses on examining the impact of creative advertising and different comparative claims on information processing. He is also conducting research on consumer satisfaction. His papers have been published in the Journal of Consumer Research, and Marketing Science.
