The Kelley School Center for Brand Leadership is dedicated to developing the next generation of brand and retail leaders, engaging with corporate partners to create meaningful connections and exchange of ideas, and advancing academic brand management, retail, and consumer insights research.
Mission
Key pillars
Student development
- Advancing curriculum and classroom brand management education
- Creating meaningful experiential learning opportunities through the MBA Consumer Marketing Academy and the undergraduate Consumer Marketing Workshop, Retail Workshop, and Digital Marketing Workshop
- Supporting cocurricular, student-centered events and organizations including the IU collegiate chapter of the American Marketing Association
Corporate engagement
- Building strong recruiting partnerships
- Creating opportunities for practitioners and scholars to interact, including brainstorming sessions, data sharing, and case development
Thought leadership
- Supporting academic events like the Haring Symposium
- Awarding small research grants to faculty and doctoral students
- Communicating and promoting scholarly research through newsletters, whitepapers, and social media
Our partners
