Engaging academics, industry experts, and thought leaders to tackle today’s challenges in consumer marketing.
Strong consumer brands are powerful, influential, and ever evolving, and, at Kelley, we believe managers should be too. Each member of our CBL team offers a unique perspective that allows us to anticipate and embrace innovation.
Clinical Professor of Marketing and Nestlé Faculty Fellow and Director of the Center for Brand Leadership
knieder@iu.edu
812-855-7059
Office: HH 2100
Professional interests: Consumer Behavior & Decision Making, Branding, Retail, Investor Psychology, Generational Differences, Marketing in China
The Center for Brand Leadership advisory board is a group of distinguished business executives who represent some of the most respected companies in the world. Board members work with the CBL to give students exposure to the industry’s most pressing trends and advance our research.
