Sports Industry Workshop | Bachelor's Degree in Business

In addition to rigorous coursework, workshop students will benefit from frequent professional development and networking opportunities, including industry guest speakers and site visits to various professional sports organizations.

The workshop is directed by Professor Doug Eibling, a sports industry veteran, with the help of leading industry professionals, many of whom serve on the workshop's advisory board, including individuals affiliated with organizations such as:

adidas
Big XII Conference
Chicago Bulls
Churchill Downs
Dallas Mavericks
Fox Sports
Indiana Pacers
Indiana University
Athletics
Indianapolis Colts

Los Angeles Clippers
LPGA Tour
Major League Soccer
PGA Tour
rEvolutionSports Marketing
Upper Deck
U.S. Soccer Federation
Warner Media

Workshop Application and Admission

In order to be eligible for admission to the workshop, students must be enrolled in the Kelley School of Business and currently be in their sophomore or junior year of study. In addition, students cannot have been a member of another Kelley workshop, and must commit to being in residence on the Bloomington campus for the entire 2025-26 academic year (i.e., you cannot study abroad during the Fall 2025 or Spring 2026 semester).

Demonstrated interest in pursuing a career in the sports industry.
Strong academic record.
Excellent written and verbal communication skills.
The ability to work well in groups.

Membership in the Sports Industry Workshop is by application only. Unless prior approval has been obtained from Professor Eibling, students should plan to apply in the spring semester of their sophomore year for enrollment in the program during their junior year of study.
Students interested in applying to the workshop must have a demonstrated interest in working in the sports industry. Such interest may take the form of prior internship or work experience in the industry, or by prior enrollment in sports-related coursework (including the BUS-L 315 course), among other indicators.
In addition to a student’s cumulative GPA, other factors that will be considered for admission will include an application essay and (for those selected) an in-person interview with Professor Eibling and several current workshop students.

Applications for the 2025-26 school year will open on Thursday, January 23 and close at 5:00 p.m. eastern on Sun. Feb. 9th.

We hope to complete the admissions process by early April.

Call-Out Meeting:
Wednesday, January 22, 2025
7:00 p.m. eastern in Hodge Hall 2000

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Required Courses

Students enrolled in the workshop must complete two required courses:

Recommended Courses

BUS-L 315: The Business and Law of Entertainment and Sports (3 credits)

Experience/Expectations

The fall semester class will focus on introducing students to various segments of the sports industry (including topics such as ticketing, arena management, and analytics), and will frequently utilize guest speakers from the industry to give the class practical insight into the current issues that sports professionals are confronting in their work.

The spring semester class will then be centered around a series of case simulations and experiential learning projects, giving students the ability to develop their skills and provide them with tangible work product they can discuss during future job interviews.

Workshop Faculty

Doug Eibling

Lecturer

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Workshop Enrollment Questions?

Please email deibling@iu.edu

Workshop Application and Admission

Who can apply?

What makes an applicant competitive?

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Application timeframe?

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Required Courses

Recommended Courses

Experience/Expectations

Workshop Faculty

Doug Eibling

Workshop Enrollment Questions?

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