Consumer Marketing: First-Year Academies: Academies: Academics: Full-Time MBA: Programs: Kelley School of Business: Indiana University

Consumer Marketing

Do you ever wonder why consumers behave the way they do? Are you fascinated by the decisions that consumer products and services companies and retailers make about new product innovation, packaging, advertising, social media and more? If so, the Consumer Marketing Academy is for you! You’ll visit and network with a wide range of companies and learn key frameworks that will set you up for success in internship interviews. Then, working with our corporate partners—companies like P&G, General Mills, Nestlé, Target and Whirlpool—you’ll tackle real-world problems and present your solutions to key decision makers. By the time you begin your internship, you’ll be prepared to add value from day one.