Do you ever wonder why consumers behave the way they do? Are you fascinated by the decisions that consumer products and services companies and retailers make about new product innovation, packaging, advertising, social media and more? If so, the Consumer Marketing Academy is for you! You’ll visit and network with a wide range of companies and learn key frameworks that will set you up for success in internship interviews. Then, working with our corporate partners—companies like P&G, Conagra, Nestlé, Target and GE Haier—you’ll tackle real-world problems and present your solutions to key decision makers. By the time you begin your internship, you’ll be prepared to add value from day one.
Academy Directors and Career Coach
Jon Quinn is a senior marketing executive and university lecturer with progressive leadership experience in both corporate and agency environments in brand management and marketing communications with an extensive marketing education and a unique combination of strategic, analytic and creative strengths.
Samantha Sieloff graduated from the Kelley MBA program in 2014. She has over a decade of experience in sales and marketing at a variety of small size and large global corporations including Weleda, Colgate Palmolive and News Corp.
Suzanne Fodor is a proud Indiana University alum. Prior to joining the Kelley GCS team, she spent 20 years in Chicago working within media, client relations, higher education, and the theater and film industries. She has provided team building and communications consulting to corporate and nonprofit companies such as Altria, Gap, Inc., and The Brain Arts Center of Chicago and enjoys bringing these skills into her coaching.