Brand Management

Being a brand manager is like running your own business. You are involved with making decisions regarding all aspects of the brand including product features, pricing, advertising and promotions, and channels. You also interact with internal and external partners with respect to new products, market research, and advertising. Because you have bottom-line responsibility for the brand’s performance, this option is for students who can combine financial acumen with creativity, communication, and people skills.

All the leadership experiences Kelley gave me allowed me to succeed in my internship and secure a full-time career. If I had to choose a university again, I would choose Kelley a hundred times over.Stefanie Callimanis, BS'15, Assistant Brand Manager, Whirlpool Corporation