Prepare for a number of career paths that call on your analytical skills and creativity and are critical to business success.
A major in marketing offers many career opportunities. Here are some of the most popular options for students.
A major in marketing offers many career opportunities. Here are some of the most popular options for students.
Professional sales representatives provide products and services to other businesses. These corporate representatives create value for their business customers by fulfilling needs and helping solve customer problems. In order to accomplish this, the sales representatives develop strong relationships with their customers that are built on trust, cooperation, commitment, and information.
This career path offers a wide variety of entry-level corporate positions:
This career path offers three main entry-level corporate positions:
If you are analytically inclined and interested in all facets of marketing, consider a career as a marketing research analyst. You’ll collect, analyze, interpret, and present data for managerial decisions. In a consulting role, you’ll help managers and clients with new product launches, including pricing decisions, measuring advertising effectiveness, sales forecasting, and other brand related opportunities.
Consumers are empowered by immediate access to information, pricing, manufacturer practices, and an ever-broadening array of media choices, making advertising more important than ever. If you are a curious, creative problem solver, top marketers will rely on you for strategic ideas to reach target consumers with messages and media that match their motivations to pick one brand over another.
Being a brand manager is like running your own business. You are involved with making decisions regarding all aspects of the brand including product features, pricing, advertising and promotions, and channels. You also interact with internal and external partners with respect to new products, market research, and advertising. Because you have bottom-line responsibility for the brand’s performance, this option is for students who can combine financial acumen with creativity, communication, and people skills.
All the leadership experiences Kelley gave me allowed me to succeed in my internship and secure a full-time career. If I had to choose a university again, I would choose Kelley a hundred times over. Stefanie Callimanis, BS'15, Assistant Brand Manager, Whirlpool Corporation