The study of marketing concerns itself with all activities related to creating, communicating, and delivering value to consumers and customers. Taught by world-class faculty members who are dedicated teachers and expert researchers, our curriculum is both cutting edge and practical, teaching you important marketing concepts and developing your analytical, creativity, and problem-solving skills.
Three skills classes will be the foundation of your marketing education:
Building on these skills courses, the electives provide in-depth understanding of specific topics within marketing. The electives offer a blend of analytic and conceptual approaches and utilize a mix of cases, projects, and speakers. The capstone course (M450 Marketing Strategy) incorporates a simulation to enable students to integrate their skills/knowledge and apply them to making smart business decisions.
The Undergraduate Program provides complete information about undergraduate degree requirements, including comprehensive information about the curriculum, for the major and minor in marketing.