BUS-M255 Topics in Marketing: Marketing in Our World Today
- 16 weeks
- 3 credits
- Prerequisite(s): Admission to the Kelley School
This course provides an introduction to the field of marketing and a discussion of key marketing decisions, including market segmentation, branding and brand differentiation, pricing, product management, promotion, channel selection and customer service. It also focuses on recent trends in marketing, including online marketing, buzz marketing, and CRM. The course is open to Kelley sophomores and above. Note that M255 counts as an elective toward the marketing degree, but only if taken before I-Core.