BUS-M355 Topics in Marketing: Brand Management Practicum

• 16 weeks
• 3 credits
• Prerequisite(s): Admission to the Brand Management Practicum

This practicum is geared toward students interested in working in the creative side of marketing as a brand manager or as a creative service provider for brands. The course offers students the opportunity to work on a real brand (preferably national) with teammates who offer a variety of expertise, including strategy, design, and media. This team composition mimics what students will experience in their future jobs and hence, prepares them to see a business problem from a different lens and appreciate the diversity of views. This course provides students a unique learning experience of applying the synergy of different talents, knowledge, skills, and perspectives to create effective strategies, tactics, and deliverables for a brand that can be implemented in the real world.  Students will see how a brand manager faces a challenge then manages projects to meet set objectives. They will learn how the creative process is executed from concept to deliverable.