BUS-M355 Personal Selling and Sales Management

• 16 weeks
• 3 credits
• Prerequisite(s): BUS-M300

This course introduces students to the basic principles of selling and sales management. The focus is on preparation for a career that will likely involve some level career in sales, covering individual selling skills as well as sales management concepts. Students will be expected to use both the reading materials and the class lectures/discussion to think creatively as they study a wide range of sales concepts and techniques.