• Skip to Content
  • Skip to Main Navigation
  • Skip to Search

Kelley School of Business Indiana University
  • Programs
    • Undergraduate
    • Full-Time MBA
    • Kelley Direct Online MBA
    • Online Master’s Degrees
    • +Kelley
    • 3/2 MBA
    • MS in Accounting with Data and Analytics
    • MS in Finance
    • MS in Healthcare Management
    • MS in Information Systems
    • PhD
    • Executive Degree Programs
    • Executive Education
    • Indianapolis Programs
    • International Programs
  • Faculty & Research
    • Research & Publications
    • Faculty Directory
    • Departments & Majors
    • Centers & Institutes
    • Courses
  • Recruiters & Corporate Relations
    • Graduate Career Services
    • Undergraduate Career Services
    • Indianapolis Career Services
    • Alumni Career Resources
    • Corporate & Foundation Relations
    • Indianapolis Corporate & Foundation Relations
  • Diversity
    • Undergraduate Initiatives
    • Graduate Initiatives
    • Indianapolis Initiatives
    • Alumni Legacies
  • Alumni
    • Who We Are
    • Get Involved
    • Career & Professional Development
    • Awards
    • Events
    • Contact Us
  • About Us
    • Dean's Welcome
    • Administration
    • Kelley Women
    • School Profile
    • History
    • Visit Bloomington
    • Visit Indianapolis
    • Contact
    • Directory
    • Social Media Directory
    • Rankings
  • More
    • Centers & Institutes
    • Directory
    • News & Events
    • Give
    • Kelley Store
  1. Home
  2. Faculty & Research
  3. Courses

BUS-M355 Topics in Marketing: Brand Management Practicum

  • 16 weeks
  • 3 credits
  • Prerequisite(s): Admission to the Brand Management Practicum

This practicum is geared toward students interested in working in the creative side of marketing as a brand manager or as a creative service provider for brands. The course offers students the opportunity to work on a real brand (preferably national) with teammates who offer a variety of expertise, including strategy, design, and media. This team composition mimics what students will experience in their future jobs and hence, prepares them to see a business problem from a different lens and appreciate the diversity of views. This course provides students a unique learning experience of applying the synergy of different talents, knowledge, skills, and perspectives to create effective strategies, tactics, and deliverables for a brand that can be implemented in the real world.  Students will see how a brand manager faces a challenge then manages projects to meet set objectives. They will learn how the creative process is executed from concept to deliverable.

Social media

  • Facebook for the Kelley School of Business Full-Time MBA Program
  • Twitter for the Kelley School of Business Full-Time MBA Program
  • Linkedin for the Kelley School of Business Full-Time MBA Program
  • Blog for the Kelley School of Business Full-Time MBA Program
  • Instagram for the Kelley School of Business Full-Time MBA Program
  • Youtube for the Kelley School of Business Full-Time MBA Program
  • Accessibility
  • Privacy Notice
  • Copyright © 2023 The Trustees of Indiana University