BUS-M455 Topics in Marketing: Consumer Research Practicum

• 16 weeks
• 3 credits
• Prerequisite(s): BUS-M303 with a C or higher

This 3-credit hour practicum is designed to be an intensive, interactive exploration of how to conduct experimental research in a consumer context. Students will learn how to derive insights from published academic research, think through and develop their own research ideas, create research materials, and analyze and explain study results. At the end the course, students will be equipped to critically evaluate and conduct consumer behavior research in the future, whether in academia or industry.

BUS-M455 Topics in Marketing: Creating Digital Content Practicum

• 16 weeks
• 3 credits
• Prerequisite(s): BUS-M 370 or BUS-M 304 with grade of C or higher

Creating Digital Content Practicum is focused on giving students business-world experience in creating a digital content marketing strategy and implementation plan, as well as the corresponding written and visual content.   By the end of the semester, students will have experienced, through participation on a creative team, the development and presentation of a digital content marketing strategy, budget and implementation plan for an organization, as well as the creation of associated content.   Students completing this course will have the knowledge and skills associated with careers in Digital & Social Media Marketing, Brand Management, Digital Marketing Analytics, Promotions Planning, Marketing Communications and Advertising.