BUS-M 455 Topics in Marketing: Consumer Research Practicum
- 16 weeks
- 3 credits
- Prerequisite(s): BUS-M303 with a C or higher
This 3-credit hour practicum is designed to be an intensive, interactive exploration of how to conduct experimental research in a consumer context. Students will learn how to derive insights from published academic research, think through and develop their own research ideas, create research materials, and analyze and explain study results. At the end the course, students will be equipped to critically evaluate and conduct consumer behavior research in the future, whether in academia or industry.
BUS-M 455 Topics in Marketing: Kelley Outfitters
- 16 weeks
- 1.5 credits
- Prerequisite(s): Departmental Consent
The Kelley Outfitters Practicum offers students from any school or major the opportunity to manage and run a live E-commerce Website. Students selected for the practicum will be responsible for website maintenance and technical issues, all product choices to be sold on the website, pricing of all products on the website, and promotion of the website through various media forms, including social and email-based marketing communications. Students will be assigned to teams responsible for the broad functional management areas of the website. Students must apply to be accepted into this course and commit to Fall and Spring semesters. Students will also participate in an online summer e-commerce learning internship. Repeatable for credit.
BUS-M 455 Topics in Marketing: Pricing
- 16 weeks
- 3 credits
- Prerequisite(s): Must be a Kelley School of Business major
Setting and managing prices of products and services is critical to the success of an enterprise. Prices must be set for new products and adjusted periodically for existing products. The pricing function in a firm also includes setting and managing price promotions, rebates, and discounts to build performance. The purpose of this course is to provide you with conceptual and analytical tools for making informed pricing decisions.