BUS-M401 International Marketing
- 16 weeks
- 3 credits
- Prerequisite(s): BUS-M 370 or BUS-M 304 with grade of C or higher
International Marketing will prepare students for success in a global business. Class members will participate in unique classroom experiences, learn how to apply marketing and business strategy frameworks in a global context, and explore why conducting business on a global scale is both complex and rewarding. Most of the course work is focused on the application of marketing tools and approaches via work in student teams. During the final weeks of class, students will be challenged to use their skills to create a launch plan for a case-study based, new global brand.