BUS-M370 Integrated Business Core--Marketing Component
- 16 weeks
- 3 credits
- Prerequisite(s): BUS-A100, BUS-A201, BUS-A202, BUS-G202, BUS-T175, BUS-T275, BUS-D270, BUS-K201 or BUS-L201, BUS-C104, BUS-C204, C104, C204, X201, ECON-E201, ECON-E370, ENG-W131, MATH-M118, MATH-M119 (all with a grade of C or better).
Cross-functional survey of business management. The marketing component covers marketing planning and decision making examined from firm and consumer points of view. Topics include the marketing concept and its company-wide implications, the integration of marketing with other functions, and the role that product, price, promotion, and distribution play in marketing strategy and implementation. Includes a cross-functional case done in teams. Students may not receive credit for both M370 and (M304 or M301 or M300).