Description of the video:
Hi, my name is Mackie Beck, and I currently work as an assistant brand manager at Reckitt, a CPG company. I've worked there for the last six months after pivoting my career from a collegiate water polo coach to brand marketing in the CPG world. So the KD program has been extremely instrumental into this career pivot and has really been a catalyst in launching my career. I've taken many classes that have helped me in this career pivot but most recently I took a class called Applied Marketing Research, it's C572, with Professor Raymond Burke. I took this class right after getting hired on full time at Reckitt, and it could not have come at a better place. So in this marketing, applied marketing research class, Professor Burke teaches you on how to one, conduct marketing research and then how to think critically about interpreting the data and in many instances you can hire a firm, but what I really enjoyed about this class is he talked about both, one, doing it yourself and, two, when you use an outside firm, how to think critically on the information that they give you. And this could not come at a better time. So when I took this class, I was doing work also with our marketing insights team at Reckitt about what data we needed to be ready to launch something new, a new development in our company. So what's great is I was able to work with them and kind of speak their language and understand what they wanted as a marketing research insights team because I had the background in marketing research. And another reason that I thought this class was extremely helpful in my career is because I have a ton of data that I can look through but this class helped me think about it in a more critical way. So instead of just taking what someone's given me and calling it good is how to question it and really understand what the data is telling me because I feel like the data can always be misconstrued, everyone knows that, just the way you spin it, it can sound like exactly what you want so how can I challenge what I'm being told and really get to the bottom line and then use that data to make decisions in the future. I think it's really easy to say like "I think this what we should do," and, in another class with Professor Rockney (Walters), you don't see need to say "I think" especially in marketing. There's data that will tell you the right answer, and you can look through the data and say "I know that this is the right way to proceed" because of the analysis that we've done. So, I guess a combination of Professor Burke's Applied Market Research class and then Rockney Walters' Introduction to Marketing class. They've both been instrumental in my marketing career. But truly, every class I've taken at Kelley has helped me in my past career as a college water polo coach, especially the leadership and development classes, but so many of the marketing classes have helped me kind of pivot my career and set me up for success in the marketing world.