An online MBA with a concentration in marketing will help you master the art and science of connecting the right people with the right products at the right times. Kelley Direct not only delivers a #1–ranked online MBA program, but also a marketing specialty program ranked in the top three among online MBAs by U.S. News and World Report.
Learn to build connections with businesses and customers
In this program, you’ll learn how to:
- Manage brand and product marketing for business or consumer goods and services
- Conduct market research and market analysis for product development and pricing
- Leverage consumer insights to create successful marketing strategies
Learn from the best minds in the field
World-renowned, full-time Kelley School of Business faculty teach Kelley Direct courses in marketing.
Build a launching pad for your career
An online MBA in marketing will prepare you for a career in business-to-consumer or business-to-business marketing, with jobs such as:
- Brand manager
- Product marketing manager
- Market analyst
- Marketing consultant
As a Kelley Direct Online MBA student, you get the dedicated support of an experienced career coach throughout the program and even after graduation. Your coach can help you navigate challenges and opportunities in your current role, as well as carve a path for your future career goals.
85%
of Kelley Direct students started a new job or reported receiving a promotion or raise while enrolled
Grow your professional network
Whether you’re taking the next step in your career or navigating a career change, Kelley Direct Student Leadership Associations (SLAs) offer welcoming, supportive networking opportunities with people in your chosen field. Join the Marketing SLA for in-person and online meetups, discussions, and professional development events.
Major requirements
You’ll need to successfully complete the second block of the Kelley Direct Integrated Core curriculum before starting marketing major requirements. Majoring in marketing requires 12 credits of coursework, making up half of the 24 open elective credits required to earn your Kelley Direct Online MBA.
Required course (3 credits):
The remaining 9 credits can be fulfilled with your choice of marketing electives.
Take a brief tour of a marketing course
Explore more MBA concentrations
The Kelley Direct Online MBA program offers seven different majors to choose from, as well as the option to forgo a major and complete your course requirements with any combination of open electives you choose.
In addition to marketing, you can also major in:
- Business analytics
- Digital technology management
- Entrepreneurship and corporate innovation
- Finance
- Strategy and leadership
- Supply chain and operations
We don’t use an online program manager (OPM): What it means for you and the value of your MBA
At Kelley Direct, our approach to business education is drastically different from any other MBA program. We deliver our #1–ranked online MBA program—with signature in-person experiences and an innovative curriculum taught by full-time faculty—at a much lower price than our competitors. How?
We’d love to meet you
Meet one-on-one with an admissions staff member during Zoom office hours to talk about the program and the application process.