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Business Analytics

As data and analytical software continue to proliferate and improve, businesses are increasingly relying on business analytics to gain a competitive advantage or just to keep up with the competition.
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  6. Business Analytics
  • Supply Chain and Operations Management
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The business analytics co-major is designed to provide Kelley students the opportunity to complement their primary major with advanced business analytics skills, allowing them to better integrate data insights into their analyses and decision-making.

The business analytics co-major can be paired with any other Kelley School of Business undergraduate major.

Planning for the Business Analytics Co-Major

The Undergraduate Program provides complete information about undergraduate degree requirements, including comprehensive information about the curriculum. Contact the Kelley Undergraduate Advising Office for the most up-to-date information and to make sure that you are on track to complete needed courses.

How to apply

Degree requirements

Note: 15 credit business analytics co-major is a second major only. It must be declared in conjunction with another Kelley major (not with another a co-major).

Required Grades and GPA: Major GPA of 2.0 or higher—GPA includes all courses counting toward the major.

All 300/400 business courses must be taken on the IU Bloomington campus or must be pre-authorized as a part of an approved study abroad program.

Required Courses (12 credit hours)

  • BUS-K 327 Modeling Business Data

or

  • BUS-S 364 Business Data Programming
  • BUS-G 350 Business Econometrics
  • BUS-K 353 Business Analytics and Modeling
  • BUS-G 492 Predictive Analytics for Business Strategy

Elective Course (3 credit hours)

  • BUS-A 437 Advanced Management Accounting for Decision Making and Control: Theory and Applications
  • BUS-F 335 Security Trading and Market Making
  • BUS-F 420 Equity and Fixed Income Investments
  • BUS-F 421 Derivative Securities and Corporate Risk Management
  • BUS-G 303 Game Theory for Business Strategy
  • BUS-M 346 Analysis of Marketing Data
  • BUS-M 428 CRM and Digital Analytics
  • BUS-M 303 Marketing Research
  • BUS-P 481 Supply Chain Planning and Analytics
  • BUS-S 326 Web and Social Media Analytics

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