BUS-M346 Analysis of Marketing Data

• 16 weeks
• 3 credits
• Prerequisite(s): BUS-M 370 or BUS-M 304 with grade of C or higher

Develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis. Database topics include nature and sources of scanner data, micro-merchandising systems, CRM system and analysis tools for databases.