Marketing

Recent Highlights

  • The marketing department offers significant breadth and depth in faculty expertise, with highly active research faculty who focus on a variety of topics in consumer behavior, marketing strategy, and modeling.
  • Reinforcing a commitment to research excellence, we provide doctoral students with opportunities to collaborate with several faculty members to develop stronger research skills. Students also submit manuscripts to leading journals, and many have publications prior to entering the job market.
  • Our faculty are recognized for world-class research, and often ranked in the top 20 for research publications according to American Marketing Association publications rankings.

Areas of Faculty Research

One of the key strengths of our faculty is our breadth of expertise, offering students the opportunity to work with faculty in numerous domains, such as:

  • advertising
  • attribution models
  • behavior-based targeting
  • behavioral economics
  • brand management
  • brand strategy
  • consumer behavior
  • consumer learning and memory
  • consumer psychology
  • corporate social responsibility
  • customer relationship management
  • econometric modeling
  • empirical modeling
  • internet marketing
  • judgment and decision-making
  • marketing-finance interface
  • marketing resource allocation
  • marketing strategy
  • new product development
  • product design

Our faculty are leaders in their areas of expertise, serving as associate editors and on the editorial review board for leading journals, including:

  • International Journal of Research in Marketing
  • Journal of the Academy of Marketing Science
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of International Marketing
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Product Innovation Management
  • Journal of Retailing

Kim, Yuna and Rebecca J. Slotegraaf (forthcoming). “Brand-Embedded Interaction Journals (BEI): A Dynamic and Personalized Interaction for Co-Creation.” Marketing Letters.

Wang, Jessie, and Ashok K. Lalwani (forthcoming). “The Distinct Influence of Power Distance Perception and Power Distance Values on Customer Satisfaction in Response to Loyalty Programs.” International Journal of Research in Marketing.

Lalwani, Ashok K. and Jessie J. Wang (2019). “How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness? A Multimethod Investigation.” Journal of Consumer Research, Volume 45, Issue 5, pp: 1037-1050.

Morgan, Neil A., Kimberly A. Whitler, Hui Feng, Simos Chari (2018). “Research in Marketing Strategy.” Journal of the Academy of Marketing Science, Volume 47, Issue 1, pp: 4-29.

The Bloomington campus is absolutely beautiful. One of the things I enjoy most is simply walking around campus to see the architecture and the views.Dr. Lopo Rego, Associate Professor Marketing