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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Alumni Spotlight

Molly Pearson

Molly Pearson BS’13

Associate in Client Leadership, dunnhumby USA

“My courses at Kelley gave me the skill set to turn data into insights, and—more importantly— to talk about those insights in the context of marketing. dunnhumby is a good fit for me because the work applies consulting-style thinking to marketing topics. In my role I'll have the opportunity to apply both my analytical and communication skills in a creative environment.”

Undergraduate Program

Marketing is one of the most popular areas of study for Kelley undergraduates. For most marketing careers both analytical skills and creativity/communications skills are necessary. Our curriculum prepares students for success with the nation’s best employers. The following is a partial list of companies hiring our majors.

  • 3M
  • Altria
  • American Greetings
  • Anheuser-Busch
  • Cummins
  • Deloitte Consulting
  • Dick’s Sporting Goods
  • Dunnhumby
  • Eli Lilly
  • Kimberly-Clark
  • Kohl’s Department Stores
  • Kraft Foods
  • Macy’s
  • Newell Rubbermaid
  • Nielsen Company
  • Procter & Gamble
  • Target
  • Whirlpool Corporation

Majors within Marketing

Marketing

The Marketing major provides the foundation that you need for various marketing careers such as Corporate Retail Management, Marketing Research, Advertising, and Brand Management.. The foundation is provided with exposure to marketing concepts and ideas, cutting edge marketing practices, and honing practical skills to help you succeed in the workplace. The curriculum provides a rich assortment of courses that systematically develop students’ skills on each of these dimensions.

Professional Sales

The Professional Sales major provides the necessary knowledge and skills which students need to begin their professional careers as sales representatives. Professional sales representatives provide products and services to other businesses. These corporate representatives create value for their business customers by fulfilling needs and helping solve customer problems. In order to accomplish this, the sales representatives develop strong relationships with their customers which are built on trust, cooperation, commitment and, information. These representatives may sell consumer goods and services, industrial products, business goods and services and health care products and services. For more information about opportunities in Professional Sales visit the Marketing Undergraduate Careers page, and the Center for Global Sales Leadership website.

Essential Skills

Taught by world-class faculty members who are dedicated teachers and expert researchers, our curriculum is both cutting edge and practical, teaching you important marketing concepts and developing your communication, creative, and analytical skills. Two skill classes will be the foundation of your marketing education:

  • M344 Creativity and Communication
  • M346 Analysis of Marketing Data

Special Opportunities

Some opportunities are built into our classes. In Creativity and Communication, for example, you can create a marketing campaign for an actual client. Outside of class, you can intern for a Fortune 500 company, join one of our student organizations, compete in a national sales competition, study consumer behavior in our Customer Interface Virtual Laboratory, or compete in case competitions.