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Indiana University Bloomington

Marketing

Recognized Experts

Our faculty are recognized experts who sit on the editorial boards of 11 of the world’s leading marketing journals.

Alumni Spotlight

Kara Howard BS'07

Associate Manager in Consumer and Market Knowledge, Procter & Gamble

Cincinnati, Ohio

“To me, marketing is fascinating because it’s trying to figure out what people want, why they want it, and the best way to attract them to your particular product. Having that passion for understanding who the consumer is and how I can help her makes every day really exciting.”

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Undergraduate Program

A Popular Choice

Marketing is one of the most popular majors for Kelley undergraduates. You’ll graduate with a Bachelor of Science in Business degree, and within marketing, you can concentrate in specific areas of study related to your career choices. We also offer a marketing minor for non–business students.

Important Concepts, Essential Skills

Taught by world-class faculty members who are dedicated teachers and expert researchers, our curriculum is both cutting edge and practical, teaching you important marketing concepts and developing your communication, creative, and analytical skills. Two skill classes will be the foundation of your marketing education:

  • M344 Creativity and Communication
  • M346 Analysis of Marketing Data

You’ll also take courses in Marketing Research (M303) and Marketing Strategy (M450), as well as courses you choose based on your career interests. Along with the Kelley School’s innovative I-Core program, our curriculum will prepare you to contribute immediately in the workplace.

Special Opportunities

Some opportunities are built into our classes; in Creativity and Communication, for example, you can create a marketing campaign for an actual client. Outside of class, you can intern for a prestigious company, join one of our student organizations, study consumer behavior in our Customer Interface Virtual Laboratory, or compete in case competitions.

Careers

A concentration in marketing will prepare you to succeed in a variety of careers, including brand management, sales consulting, sales management, corporate retail, advertising, and marketing research. Our students are recruited by some of the nation’s best employers—such as Procter & Gamble, Eli Lilly and Company, Toyota, Kraft Foods, and IBM—and Business Week gave the Kelley School an A+ for undergraduate job placement in 2007.

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