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Indiana University Bloomington

Marketing

Doctoral Program

Recent Alumni

After completing a PhD in marketing, students are ready to join the academic community and start teaching and conducting independent research. Here are some examples of the careers our recent graduates are pursuing at universities in the United States and abroad.

Hui (Sophia) Feng
Assistant Professor of Marketing - Iowa State University

Hui's research interests focus at the firm strategy level, with an emphasis on understanding how financial markets react to firm marketing strategies, and the performance impact of marketing sub-unit power and marketing capabilities. Her research has been presented at a variety of national and international conferences such as AMA Summer and Winter Educator’s conference and INFORMS Marketing Science conference.

DaHee Han
Assistant Professor of Marketing - McGill University

DaHee’s research interests include emotion, coping and construal. DaHee has investigated how discrete emotions and contextual factors (e.g., message frames) influence persuasion via the activation of specific coping, how consumer coping and construal levels enhance health goal pursuit, and how construal levels and emotions affect consumer attitudes. Her research has been published in Journal of Marketing Research and Organizational Behavior and Human Decision Processes.

Katie Kelting
Assistant Professor of Marketing – University of Arkansas

Katie’s primary area of interest lies in the domain of consumer behavior, and her current research projects examine the following topics: processing fluency theory, consumer response to private-label branding, and the effectiveness of celebrity advertising. Her research has been published in the Journal of Consumer Psychology and has been presented at the Society for Consumer Psychology Conference.

Arun Lakshmanan
Assistant Professor of Marketing – State University of New York at Buffalo

Arun’s research interests include consumer learning and memory, price cognition, consumer response to pricing and promotion strategies, and individual differences and their impact on cognitive processes. His papers have been published in the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing.

Lewis Lim
Assistant Professor of Marketing – Nanyang Business School

Lewis' research focuses on pricing management capability and competitive marketing behavior, amongst other issues facing the marketing manager. While completing his doctoral dissertation, he was named one of the winners in the Institute for the Study of Business Markets (ISBM) Doctoral Support Award Competition. His research has appeared in the Journal of International Business Studies and Journal of International Consumer Marketing.

Charles (Chuck) Lindsey
Associate Professor – State University of New York at Buffalo

Chuck’s research focuses on how messages and brand information are processed and remembered. Specifically, he examines how message characteristics, situational cues, and chronic personality traits interact to affect persuasion and memory. His papers have been published in the Journal of Consumer Research, Journal of Experimental Psychology, Marketing Science, and Journal of Consumer Psychology.

Huifang Mao
Associate Professor of Marketing – University of Central Florida

Huifang is currently teaching at the University of Central Florida. Her research has been published in the Journal of Consumer Psychology, and Journal of Consumer Research. Huifang's research focuses on how consumers process different brand information and form brand evaluations in response to branding or advertising strategies. She is also interested in categorization and persuasion theories, and their applications in marketing.

Saurabh Mishra
Associate Professor of Marketing – McGill University

Saurabh worked as a post-doctoral research fellow at the Center for Research on Technology and Innovation, Kellogg School of Management, Northwestern University. His primary research interests are in the area of marketing strategy. Specifically, his research focuses on understanding the value of marketing resources and capabilities in enabling firm innovations and competitive advantage. His research has been published (or is forthcoming) in prestigious academic journals including the Journal of Marketing and Marketing Science. He has published a teaching case study through the Harvard Business School Publishing and has received awards for his teaching.

Mauricio Palmiera
Lecturer – Monash University

Mauricio’s research interests lie in the area of consumer behavior and judgment and decisions making, including topics like sequences of decisions, prospect theory, heuristics and effects of memory on choice. His papers have been published in the Journal of Consumer Research, and Organizational Behavior and Human Decision Processes. Mauricio has presented his work at the Association for Consumer Research Conference, as well as at the Society for Consumer Psychology Conference.

Morgan Poor
Assistant Professor of Marketing – University of San Diego

Morgan's research interests include sensory marketing; hedonic adaptation and satiation; emotions and self-control.  Morgan has presented her work at the Association for Consumer Research Conference, as well as at the Society for Consumer Psychology Conference.

Alex Rusetski
Assistant Professor – York University

Alex’s research interest lies in marketing strategy, international marketing, and branding and brand equity effects. He is currently teaching at York University in Toronto.

Yacheng Sun
Assistant Professor of Marketing – University of Colorado at Boulder

Yacheng’s research focuses on building empirical structural choice models to investigate consumer choice behavior within the subscription industry in order to draw firms’ strategic implications on pricing, product design, recommendation system and customer retention/win-back.

Kim Whitler
Assistant Professor of Marketing - University of Virginia

Kim’s research focuses on an upper echelons perspective on marketing, investigating how C-level roles, characteristics, and decisions impact the development of firm-level marketing capability and performance. Her research has been published in the Journal of Retailing, the Academy of Management Journal, the Marketing Science Institute Working Paper Series, the Conference Board Directors’ Notes, as well as managerial outlets such as Forbes, CMO.com, and Chief Marketer.

Michael Wiles
Associate Professor of Marketing – Arizona State University

Michael’s research interests include dynamic capabilities, resources, and brand competitive advantage; organizational learning and innovation; and marketing-finance interface. His research has been published in Journal of Marketing, Marketing Science, Journal of Retailing, and Journal of Personal Selling and Sales Management.

Xiaojing Yang
Associate Professor – University of Wisconsin, Milwaukee

Xiaojing’s research focuses on examining the impact of creative advertising and different comparative claims on information processing. He is also conducting research on consumer satisfaction. His papers have been published in the Journal of Consumer Research, and Marketing Science.