Predictive Analytics

Predictive Analytics for Business Applications: Fundamentals of data analytics

Analytics has become more important over the past few years as a source of competitive advantage for businesses as well as a tool for improved effectiveness and efficiency. Organizations around the world are looking at ways to leverage data to create value. This is being done using quantitative analysis and topics such as operations research, statistical modeling, predictive analytics, text mining and associated IT tools.

This Kelley School of Business Executive Education Digital Badge Program will introduce students to a variety of analytics techniques and software tools. The course begins with the basics of problem definition and data preparation, including strategies for missing values, outliers, and skewed distributions. Next, students will learn to identify appropriate analytical techniques based on data structure and problem definition. Techniques studied include linear regression, logistic regression, discriminant analysis, principal component analysis, cluster analysis and neural networks. These will be covered using a variety of software including Excel and R.

Test drive a graduate certificate or degree

When you receive your digital badge, you'll have the option to take an Assurance of Learning exam to earn 3 credit hours that can be applied to the Business Analytics Graduate Certificate, which is one of several 12 credit hour graduate certificate programs offered by the Executive Degree Programs (EDP). The certificate can be applied to the Executive Degree online MS or MBA program.

Learning outcomes

At the conclusion of the course, students will be able to construct, validate, and interpret data mining and predictive analytics models using large data sets, and apply these techniques to marketing, finance, and operations problems. Students will complete weekly quizzes to demonstrate mastery of the subject matter and to qualify for the badge.

Upon completion of the program, students will receive one digital badge to share on their resume, LinkedIn profile, and other sites.

Spring program

Begins the week of March 22

Significant discounts

Use code EARLYBIRD for a 30% discount for registering by March 5.
50% discount for Kelley School alumni. Contact Susan Garcia to learn how to apply it.

Only one discount per registration.

Meet the instructor

John D. Hill

Clinical Professor

John D. Hill, PhD, MBA, is a Grant Thornton Scholar in the Department of Operations & Decision Technologies at the Kelley School of Business in Bloomington, Indiana. He is co-director of the Supply Chain and Digital Enterprise Academy and also co-director of the Digital Logistics and Transportation Workshop. His specialties include creating simulated environments, transportation safety and policy, and measurement of human performance.

Program overview

This program will consist of 10 webinars and will include both practical exercises and quizzes. After successful completion of the requirements listed below, students will be eligible to receive a digital badge signifying participation and achievement. Students will also have the option to take an Assurance of Learning exam after successful completion of the program, for an additional cost. If passed, you will earn 3 credit hours that may be applied to our Business Analytics Certificate, one of several 12-credit hour certificate programs offered by Executive Degree Programs (EDP). In turn, the certificate can be applied to a Kelley Executive Degree Program online MS or MBA program.

Outline of topics

Introduction to Data and Predictive Analytics
Introduction to R and R Studio
Prepping Data for Analysis
Data Visualization
Linear Regression Models
Logistic Regression Models
PCA, Factor Analysis and Cluster Analysis
Neural Networks and K-nearest Neighbors

Expectations

Participants are expected to participate live in weekly webinars, along with completing the associated quiz following each session. To earn the Predictive Analytics for Business Applications digital badge, participants must complete at least eight of the 10 quizzes with a score of at least 80%. A maximum of two attempts per quiz will be allowed.

To earn IU academic credit for completing the series, a student must achieve an average score of at least 80% on eight of the 10 quizzes, complete four homework assignments, and pass the final exam. A $1,200 fee is required to take the Assurance of Learning final exam.

Format

The next digital badge series starts the week of March 22. For more information, contact Susan Garcia, Program Manager, at garcias@indiana.edu.

Registration fee is $1,800 per person.

While our digital badge program is non-credit based, you will have the option to take an Assurance of Learning exam after successful completion of the program. The cost to take the exam is $1,200. If passed, you will earn 3 credit hours that can be applied to the Business Analytics Certificate, one of several 12-credit hour certificate programs offered by th Executive Degree Programs (EDP). In turn, the certificate can be applied to a Kelley Executive Degree Program online MS or MBA program.

Discounts are available for Kelley School of Business alumni and nonprofit organizations. For discount eligibility inquiries or if you would like to be invoiced, please contact Susan Garcia, Program Manager, at garcias@indiana.edu.

After you register online, you’ll receive an email confirming that we successfully received your information.

In the weeks leading up to your course, you may receive additional information about the class along with any course materials you might need.

To cancel, please contact us seven days before the course begins or we will be unable to refund your course fees.

Substitutions may be made any time before the start of the program

Upon the successful completion of this program, you will receive the Predictive Analytics for Business Applications digital badge to add to your resume, LinkedIn profile, and other sites. While our digital badge program is noncredit based, you will have the option to take an Assurance of Learning exam after successful completion of the program. The cost to take the exam is $1,200. If passed, you will earn 3 credit hours that can be applied to the Business Analytics Certificate, one of several 12-credit hour certificate programs offered by the Executive Degree Programs (EDP). In turn, the certificate can be applied to a Kelley Executive Degree Program online MS or MBA program.

We’re happy to answer your questions.

For more information about this digital badge program, please contact Susan Garcia, Program Manager, at garcias@indiana.edu.

Predictive Analytics