Data. Every company produces it. But not every company is leveraging it. Why? Because many times, companies don’t have the right person to lead the charge. Data alone can’t provide clear-cut recommendations.
That’s where you come in. With a Business Analytics Certificate from Kelley, you’ll learn how to use data to detect trends, predict the most-likely scenarios, and make optimal decisions about everything from daily operations to high-level strategies.
Business analytics specialists are in demand across the global market.
Scholarship Application Deadline:
June 1, 2021
Final Application Deadline:
July 1, 2021
Program Start Date:
August 23, 2021
Enhance your analytical skills in less than 12 months.
The Kelley School of Business is one of the top-ranked business schools in the country. The course content offers the scope and depth of knowledge and expertise found in any Kelley School of Business classroom.
Business analytics courses combine the skills, technologies, applications, and processes used by organizations to gain data-driven insights. These insights can be used to aid decision-making across functions including finance, marketing, and operations.
The three components of the business analytics curriculum are:



Course Curriculum
Of your four required courses, your first will provide an overview of business analytics. The remaining three courses will each focus on one of the components listed above.
C531: Predictive Analysis/Data Mining (3 credit hours)
- Define and explain the business analytics process (problem definition; data preparation; technical analysis and modeling; evaluation of results; implementation and deployment).
- Understand and describe the functionality and role of analytic techniques in data mining and predictive analytics.
- Perform basic and advanced analytics tasks with JMP and Excel.
- Construct, validate, and interpret data mining and predictive analytics models using large multivariate data sets.
- Apply data mining and predictive analytic techniques to problems in areas such as fund raising, retailing, direct marketing, market segmentation, bankruptcy prediction, credit scoring, and fraud detection.
- Perform data exploration to evaluate variables for data mining and to suggest and implement approaches to handle data problems such as missing values, outliers, and skewed distributions.
- Compute and interpret key predictive accuracy measures and methods including lift charts, gain charts, and ROC curves.
C533: Data Warehousing & Visualization (3 credit hours)
Understand and utilize unsupervised models including principal components analysis, cluster analysis, and market basket analysis. Understand business intelligence-related concepts:
- The notion of corporate information factory,
- Dashboards and scorecards that support the businesses,
- Different types of problems related to data quality including a methodology for maintaining data quality, and
- An overview of variety of software tools that are employed in the development of a data warehouse: ETL (extraction, transformation and loading) and analytic tools.
Recognize some of the key issues for managerial considerations:
- The tools of metrics in decision-making,
- Types of business risks along with how to alleviate the risks associated with implementing informational systems, and
- Issues related to data governance
Be cognizant of a variety of tools and techniques.
C534: Simulation and Optimization for Business Analytics (3 credit hours)
- Develop analytical models using simulation and optimization to analyze and recommend sound solutions to complex business problems.
- Develop models to provide solutions to operational problems in various business functional areas including finance, economics, operations, and marketing.
- Solve complex problems using various tools on spreadsheets; including Excel solver for linear and integer programming problems, @@RISK for probabilistic simulations, and risk analysis.
- Undertake input and output statistical analysis for simulation models.
- Solve complex optimization problems using the ILOG-CPLEX package.
C535: Developing Value through Business Analytics Applications (3 credit hours)
- Understand how various analytical techniques and tools are used to analyze complex business problems and derive business value for applications.
- Apply analytical techniques to various retail and marketing problems; including determining customer value and using the concept to aid in business decision-making by allocating marketing expenditures between customer acquisition and customer retentions (marketing analytics).
- Apply EXCEL financial functions (XIRR, XNPV, FV, PV, PMT, CUMPRINC, and CUMIPMT) and develop models to solve financial problems on spreadsheets (financial analytics).
- Develop inventory models under uncertainty including service level and reorder point models for supply chains (supply chain analytics).
- Deploy analytics, such as aggregate planning models in production planning and scheduling (operations analytics).
- Use Data Envelopment Analysis (DEA) in solving various healthcare problems (healthcare analytics).
Application Instructions
After you complete the Kelley application, you’ll receive an email with instructions on how to apply through the Graduate CAS Application. During this Part 2 application, you will upload the following materials to complete your application.
- Resume—Provide a copy of your resume, summarizing your professional experiences and accomplishments.
- Personal Statement—Tell us what you want to achieve in this program in 500 words or less.
- Letter of Recommendation—Ask someone who knows your professional career to write a letter of recommendation for you. Provide the contact information of your recommender within the application. An email prompt will be sent to their email address, and they will be able to fill out a form and upload additional material. If you need alternative arrangements, please contact edp@@indiana.edu.
- Post-Secondary Transcripts—Provide copies of your transcripts from all of the post-secondary institutions you’ve attended. These copies can be sent to the program manager, or uploaded into the Part 2 Application.
Questions? Contact us.
Our admissions team is here to help you navigate the admissions process. Contact Executive Degree Programs directly to start the conversation at edp@indiana.edu.
Requirements
Professional certificates from the Kelley School of Business are designed to be flexible and cost-effective.
Your Business Analytics Certificate will:
- Total 12 credit hours
- Be completed over the course of 12 months
- Consist of four courses, 3 credits per course, taught sequentially
- Be completed fully online
- Not require GMAT/GRE scores
A bachelor’s degree is required for this certificate.
Transfer your certificate credits to an online degree program.
Earning a professional certificate is a low-risk way for you to explore a field of business, and decide if you want to continue developing your expertise in that area.
Executive Degree Programs makes it easy for you to earn an MBA or MS online. Simply apply your certificate credits to your degree requirements.
See how to transfer credit from your certificate to one of these online degrees.
- Online MBA
- MS in Business Analytics