Bloomington Brands
Real budget, real-time data, real national brand—no other school offers MBA students a brand-management experience like this.
Bloomington Brands LLC (B2) manages the Osmocote Plant Food brand under contract to The Scotts Miracle-Gro Company (NYSE). Our MBA students are responsible for the selection of product formulations, sizes, the brand logo, positioning, pricing, trade dress, packaging, sales materials, trade and consumer promotional activity, consumer advertising, market research, and the brand's Web sites.
The Kelley MBA student team works closely with the Scotts strategic business unit and all Scotts departments—creative services, package engineering, research and development, regulatory, sales, market research, and legal.
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