Global Business Institute
The Global Business Institute (GBI) is a collaboration with the U.S. Department of State and The Coca-Cola Company. This multi-faceted, immersive program was designed to give a select group of students from across participating countries in the Middle East, North Africa, and Near Asia the opportunity to learn about business in the context of American culture. In 2013, the selection process was highly competitive with more than 7,000 students from Afghanistan, Algeria, Egypt, Jordan, Morocco, Pakistan, Palestine, and Tunisia applying for the 100 program spots.
Students worked in small teams on a group feasibility study project which culminated in a case competition style presentation of 15 minutes with 10 minutes of question and answer from a panel of judges. The project required the teams to develop and conduct a feasibility study of a business idea to launch in their home countries and necessitated them drawing upon what they learned in the program. Teams were divided into four rooms for first round presentations with the winners from each room competing in a final round of presentations. Final standings were:
- Team Pakistan – Clean Water
- Team Pakistan – Biofuel
- Team Algeria – Entrepreneurial Mentoring
- Team Egypt – Entrepreneurial Mentoring
Students were also exposed to American culture through formal and informal interactive programming. The program concluded with visits to Washington, D.C. and Atlanta, culminating in a meeting with The Coca-Cola Company CEO, Muhtar Kent. While in Washington, D.C., 10 of the student teams had the opportunity to present their feasibility studies to the U.S. Department of State.