Short course overview: AI Applications in Marketing
Equip yourself with a GenAI toolset designed for impactful AI adoption. Anchored in the marketing process, this course empowers you with skills to leverage AI effectively, driving growth, reducing cycle times, and cutting costs. Dive deep into the market landscape, employ advanced analytics, create compelling content, and utilize GenAI tools for automation and monitoring. You'll culminate your learning by creating a personalized marketing AI assistant, all while mastering change management for competitive advantages.