The Future of Retail

The demise of retail is a myth. Retail is one of the largest—and most innovative--industries in the world. It includes established companies like Walmart and Macy’s as well as thousands of smaller ones that may someday become the next Amazon. 

The Retail Industry at a Glance

Total retail sales increased 3.8% in 2019 to $3.763 trillion, and ecommerce-based retail grew by more than 14%. The word retail is derived from the Norman French word retaille which means "to cut into small parts." This is essentially what retailers do—reduce bulk to allow for consumption by individuals. This broad view of retail is not constrained by the physical mechanism that delivers the value being consumed. It is independent of the form that creates the value. Retailers include restaurants that convert bulk food into on-site or delivered meals, stores like Amazon or Target who buy goods of all kinds in large quantities and deliver them to their individual customers, and even banks that bring in large amounts of money from the Federal Reserve and convert it into small loans for households. All of these entities are constantly innovating by employing smart people and technology to make it easier and more fun to acquire the things we need.

Retail Education and Research

The Center for Education and Research in Retailing partners with students and retailers to develop relevant curriculum to ensure students are successful in their careers. Graduates have gone on to executive leadership roles with retailers like Target, Macy’s, Dick’s Sporting Goods, and Home Depot. Others have started their own retail businesses or work in retail consulting to advise companies.

The center offers opportunities and hosts events that bring students and retailers together and supports research in retail and general marketing. These include Retail Workshop, Retail Speed Networking, guest speakers, and the Haring Symposium.