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Research news and insights

Kelley expert: Gift cards are a likely present this holiday season, due to supply chain issues
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Scarcity reduces consumers’ concerns about prices, research shows
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Buying local? Higher price means higher quality in consumers’ minds
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Browse more research
  • “Hy-Vee wants to sell groceries in Indy, but whether shoppers will benefit is debatable,” (subscribers only), John Talbott, director of the Center on Education and Research in Retail, Indianapolis Star, Dec. 22, 2021. 
  • "Buy now, pay later options gain popularity as experts advise caution," Joseph Fitter, senior lecturer of finance, Fox-59 News, Dec. 16, 2021. 
  • “Santa’s behind schedule: this holiday season may be downsized by supply chain issues,” John Talbott, director of the Center on Education and Research in Retail, Indiana Daily Student, Dec. 9, 2021. 
  • “8 Tips to Build a Winning Customer Experience Strategy,” Vivek Astvansh, assistant professor of marketing, CMS Wire, Dec. 1, 2021. 
  • “Buy your gifts now (and other tips for the 2021 holiday shopping season),” John Talbott, director of the Center on Education and Research in Retail, Nov. 29, 2021. 
  • “Retail Forecasting Tough This Year,” John Talbott, director of the Center on Education and Research in Retail, “Inside Indiana Business” television program, Nov. 29, 2021. 
  • “Holiday Shopping: IU Economist Says Buying Gift Cards Will Help Small Businesses Weather Supply Chain Hang Ups,” John Talbott, director of the Center on Education and Research in Retail, WIBC Radio report, Nov. 29, 2021.
  • “Supply chain will be holiday grinch for local retailers, shoppers,” John Talbott, director of the Center on Education and Research in Retail, Indianapolis Business Journal, Nov. 26, 2021
  • “Prep yourself to get lots of gift cards for the holidays,” John Talbott, director of the Center on Education and Research in Retail, Futurity, Nov. 24, 2021. Talbott’s views were also distributed via Newswise.
  • “Why the Customer Isn't Always Right,” Vivek Astvansh, assistant professor of marketing, CMS Wire, Sept. 2, 2021. 
  • “Fishers startup gamifies trading, targets historically Black colleges,” Vivek Astvansh, assistant professor of marketing, Indianapolis Business Journal, Jan. 29, 2021. 
  • “Irrational decisions, helpful heuristics and the psychology of premium branding,” Krista Li, associate professor of marketing, Craft Brewing Business, Sept. 14, 2020. 
  • “Pandemic puts retailers in college towns to stiff test,” John Talbott, director of the Center on Education and Research in Retail, Indianapolis Business Journal, Sept. 11, 2020. 
  • “Customer surveys have taken over the world. Not everyone rates them a 10,” Vivek Astvansh, assistant professor of marketing, Los Angeles Times, Feb. 23, 2020. 
  • “That Twitter account isn't actually the Pacers' Goga Bitadze. It's this guy,” Vivek Astvansh, assistant professor of marketing, Indianapolis Star, Aug. 12, 2019. 
  • “As other retailers stumble, dollar stores are on growth tear,” John Talbott, director of the Center on Education and Research in Retail, Indianapolis Business Journal, Nov. 8, 2019. 
  • “To busy families, a heavenly text message: 'I'll be your shopper today,’” John Talbott, director of the Center on Education and Research in Retail, Indianapolis Star, July 2, 2017. 

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