The Center for Education and Research in Retail offers multiple opportunities for students to connect with retailers in the classroom and during events and visits to retail headquarters. Business majors who are interested in pursuing careers in the industry have the option of applying for the Retail Workshop during their freshman or sophomore year.
Maggie Bedore, BS’21 As a member of the Kelley Retail Workshop, I gained industry knowledge and networking opportunities to become a competitive and confident student. My interest in the retail industry is more focused and I am able to effectively speak about future trends.
Brooklyn Mosley, BS’22 The Retail Workshop provided me with the skills and confidence to enter the retail industry in my upcoming internship. It has allowed me a deep dive into the retail industry to further understand the fundamentals, how to interpret necessary data, and practice with case assignments.
Joseph Bergren, BS’21 Joining the Retail Workshop was one of my best decisions in college. It allowed me to gain comprehensive retail knowledge while networking with industry leaders. The workshop enabled me to secure a summer internship leading to a full-time job after school.
Retail Track
The Department of Marketing and the Center for Education and Research in Retail offer a number of different courses for both majors and minors. For majors, the retail track consists of three courses that begin in the fall semester of the sophomore year with the Retail Workshop. The student can take two additional retail courses to complete the Retail Leadership Track, which perfectly prepares students for beginning their retail career.
Kelley Marketing Majors
| Fall Sophomore Year | Spring Sophomore or Junior Year | Junior Year | Senior Year |
| M349 Retail Workshop | Marketing Analytics for Retail (New Course) | M419 Retail Strategy | M419 Retail Strategy |
| Application and limited enrollment. Introduction to the retail industry and multi-level engagement with many of the world’s greatest retailers. On-site visits to retailer headquarters. | Full semester course that immerses students in the analytics of retail marketing for product, price, place and promotion. Includes analysis for both brick and mortar and ecommerce distribution. | Learn marketing strategy by working with an early stage retailer or a project for a major retailer. | Continue with internship or find support for a student led start-up and take the concept to actual product launch. |
Marketing Minors
| Sophomore Year | Junior Year | Senior Year |
| M300 Introduction to Marketing | M312 Retail Marketing Management | M419 Retail Strategy |
| Basics of marketing. Required for the marketing minor in business. | Relates marketing activities to financial outcomes for retailers. Students study financial documents of publicly traded retailers to understand these relationships. Includes many opportunities for Zoom-based interactions with retail professionals. | Work for an early stage retailer as an intern or engage in competition to have the center and other students support a student start-up in retail. |