BUS-M 470 Content Marketing Practicum

• 16 weeks
• 3 credits
• Prerequisite(s): BUS-M 370 or BUS-M 304 with grade of C or higher

This course is focused on giving students business-world experience in creating a content marketing strategy and implementation plan, as well as the corresponding written and visual content. Students will be required to write blogs/whitepapers/social media captions etc. and design associated visuals, such as images and video for digital distribution.