BUS-M 422 New Product Management
New Product Management is focused on customer-needs-driven innovation and marketing’s unique role in successfully developing, launching, and growing new products and services. Students will learn the foundational and cutting-edge approaches that leading companies use to deliver new products. Concepts such as customer journeys, industrial design and innovation strategy will be explored to provide students with a holistic understanding of the importance of cross-functional collaboration in innovation-driven companies. As a capstone for the class, students will work in teams to complete a case study focused on the successful launch and early-years growth for a new product.