BUS-M419 Retail Strategy
- 16 weeks
- 3 credits
- Prerequisite(s): BUS-M303
The design of this course is based on the examination of strategic decisions facing the retailing industry’s major (publically owned) players within the highly competitive retail environment. In addition, we will explore how retail strategy drives financial performance. For this investigation, we will use the Value Diagram for Retailing, a conceptual framework that examines shareholder value driven by retail marketing strategy.
As we focus on each of the four sections of the course, i.e., retail strategy overview, financial outcomes, merchandising and retail innovation, you will be presented with industry challenges and/or opportunities. You will be asked to analyze, draw conclusions and share your analytic-based opinion in class. When we conclude this course, you will be able to effectively argue your perspective on many of the strategic concerns and opportunities facing the retailing industry.