BUS-M 415 Advertising & Integrated Marketing Communications (IMC)

• 16 weeks
• 3 credits
• Prerequisite(s): BUS-M 370 or BUS-M 304 with grade of C or higher

Basic advertising and sales/promotion concepts. The design, development, management, and integration of a firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.