BUS-M401 International Marketing
- 16 weeks
- 3 credits
- Prerequisite(s): BUS-M303
This course offers an introduction to international marketing. Its main objectives are to introduce you to the key concepts for marketing within other countries and cultures, provide you with tools to make effective and profitable international marketing decisions, and hone your practical marketing skills by having you assume the role of a marketing manager in a large, multinational firm in a simulated setting. Learning methodology includes assigned readings, case study discussions, online research, class discussions, and team assignments.